Lessons on Blogging Etiquette from Obama

Monday, March 30, 2009 | Leave a Comment 

Obama’s teleprompter was launched into stardom last week, after Rush Limbaugh addressed him rhetorically on the air. Rush poked fun at the president’s recent gaffes at speaking events, which were the result of incorrect teleprompts, asking:  

"Teleprompter, in your opinion, how is President Obama doing so far?  Did he convey the level of anger you hoped for regarding what you told him to say about AIG?  Teleprompter, is the president ever argumentative with you, or is he compliant with your instructions?” 

The teleprompter threw back the punches on his blog, in which he wittily answers a few of Limbaugh’s questions. The post is amusing – and was piquant enough to get coverage in the Miami Herald and the Christian Science Monitor.

Looking beyond the repartee, though, the Obama Teleprompter blog is interesting in another way: it’s a work-related blog whose content frequently borders on the inappropriate. To keep your company’s image clean, here are a few tips for what not to do on a work-related blog:

The bottom line: when employees take the initiative to do their own blogging, it can be a great way to engage people in your brand. With the wrong content, it can backfire and make you look bad. For sample guidelines on how to encourage employees to blog responsibly, check out IBM’s “Social Computing Guidelines.”

- Contributed by Katherine Leahey

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