Social Media: Do You Practice What You Preach?

Thursday, October 28, 2010 | 6 Comments 

Social media is still all the rage, so it’s fitting that PR agencies are putting more of a focus on intensive social media campaigns for clients. Greenough is no exception. We developed our FUSE Methodology to help our clients find a place in the social media landscape so they can engage and communicate successfully.

As PR practitioners, we recommend that our clients jump on the social media bandwagon. But it raises a question: how well do PR professionals use new tools and services to connect with journalists and bloggers more effectively?

ITDatabase surveyed 230 tech PR professionals and found that the industry is still working to find a balance between old and new ways. What's comfortable is king: PR professionals said pitching by email is their first choice.


I understand that not all journalists and bloggers are approachable via social media venues, but most are. The ITDatabase report also found that out of 5,000 tech writers:

So why is email still the top contact method?

Personally, I’ve had great success pitching via Twitter. From gaming bloggers to business intelligence analysts to freelancer writers, I've been able to connect with new contacts and set up introductory briefings for my clients. My interactions have been very positive and I believe that the media and analyst community is much more responsive through the new age contact methods versus old school email. 

Here are a few suggestions:

Once you confirm that the influencer would be interested in your client or customer, make the introduction!

I’d love to hear how your social media efforts are generating results. Send me a tweet!

-Contributed by Jena Coletti. Follow her @jmcoletti

{ Comments }

  1. Travis Van

    October 28, 2010

    Thanks for taking a look, Jena.
    Frankly I was pretty surprised that the success rate that tech PR pros are having with social media (for media relations efforts) was so low in our survey. As you alluded to – the industry is so aglow about its many virtues that we were expecting a huge % of folks saying they were getting great results and using it heavily in their pitching efforts.
    Glad to hear that you are experiencing success, and the tips you gave make a lot of sense.

  2. Jena Coletti

    November 01, 2010

    Travis, thanks for posting the survey results! Although I was surprised by the findings, it gives us all the more reason to “practice what we preach!”

  3. John Carter

    November 03, 2010

    Yeah you’re right…but you know, e-mails are more personal, of course we’re not talking here about those sell-out emails that are sent to masses in an apparently personal way. Twitter and such are more commercial, you can participate but it’s not that personal…

  4. Lead generation

    December 02, 2010

    for social media i prefer simple stuff like a yahoo messenger , as for the other stuff, you’re right the internet nowadays it’s all fighting and raging everywhere on every subject..

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