American Student Assistance
Changing the National Conversation on Student Debt

Challenge
Limited brand awareness outside college financial aid offices and a focus (student loan repayment) that tends to garner mostly negative press. 

Strategy
Position ASA as a thought leader in financial management and financial literacy to bolster visibility and credibility in the marketplace.

Results
ASA is viewed as a SUBJECT MATTER EXPERT, frequently quoted in The Wall Street Journal, The Washington Post and MarketWatch on topics related to the student debt crisis.

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