In branding, everything comes back to a good story. Brand building today is about knowing what the elements of a great story are and then connecting the narrative to larger trends that resonate with your company’s key audiences. This is the fundamental responsibility of senior marketing executives – today’s brand storytellers.
Our philosophy as an agency has always focused on storytelling, and it still does. Over the past ten years, we’ve refined our approach and honed our skills as business storytellers. Working with an entirely new set of tools that we didn’t have a decade ago, our steadfast approach to building winning narratives has helped our clients gain the awareness they need.
But this blog isn’t about us. It’s about the stories permeating the industries in which we’re invested – Green Tech, Consumer Tech and IT. Across these industries, the stories are dynamic and constantly changing. We’ll examine the plots as they evolve, talk to the characters playing leading roles and offer the perspective of leading business storytellers.
Every great narrative needs an audience to influence its weaving plot and therefore, we look forward to hearing from you as this story unfolds.