Content and Creativity Come Naturally

Most people can identify a defining moment in their life when they recognized the path they wanted to follow in order to fulfill their passion. For Barbara Call, Greenough’s new director of content, this happened in fourth grade. Her writing debut: A series of short stories about a mouse. It was at that moment (although she didn’t recognize it until years later) that she knew she would become a writer.

We are extremely lucky that Barbara found her way to Greenough a few months ago and now we can’t imagine life without her. Writing comes naturally to Barbara and she has an uncanny ability to remain calm under pressure and quickly write or edit carefully crafted, emotion-evoking content.

As Director of Content, Barbara uses her creative juices to oversee Greenough’s content department, managing the development of varying material, from tweets to whitepapers and everything in between. Barbara is also charged with helping define and manage content strategies for Greenough’s clients; she believes that all content must be highly strategic, deliberate and carefully placed in order to truly add value to clients. Barbara works closely day in and day out with both account services and the media relations team to ensure that all content both integrates with and supports our clients’ overall objectives and makes sense strategically.

Barbara brings a wealth of editorial knowledge and expertise to our company, having spent 20+ years in the journalism industry as a writer, editor and author. As a Syracuse University magazine journalism grad, it’s no surprise Barbara landed numerous roles in some of the country’s most highly-regarded publications. She brings invaluable knowledge of the IT and technology industry, having held several senior editorial positions at Ziff Davis’ PC Week and editing breaking news from well-known players such as IBM, Compaq and Dell Computer. Barbara has also contributed to numerous magazines and online news and information sites including Cook’s Illustrated, The Boston Globe Magazine and Body & Soul magazine, among others.

She is the author of 6 books, including her favorite title, The Crafter’s Devotional: 365 Tips, Tricks and Techniques for Unlocking Your Creative Spirit. The book reflects Barbara’s passion for art and creative expression, offering 365 ways artists and creative types can use their creative energy to build, experiment and inspire. In her spare time you will likely find Barbara doing just this: Working on some kind of arts and crafts project. You might also find her training for an upcoming mountain bike race with her partner Matt, watching her 16-year-old son Alex at a wrestling match or cheering on her 11-year-old son, Jack, at a basketball game. She also loves live music, anything outdoors and spending time with friends and family at Bisby, a family summer home in the Adirondack Mountains of New York state.

Wise words that the content guru herself likes to live by? Do what you love and love what you do. And for all those aspiring writers out there looking to make it, Barbara has some advice: Write for yourself and yourself only. Write because you love writing, because it makes you feel good, not because there’s a paycheck involved or promise of fame or glory. If you do this, you will become a better writer, guaranteed.