PR Lessons from Healthy Apps

Many of us who work in PR live and die by our smartphones. I know I’m not the only one in my office who keeps mine within arm’s reach 24/7. EMarketer says that 73.3 million Americans now own smartphones. We’re bringing mobile into almost every aspect of our daily lives – we use our phones to shop, make dinner reservations, to date…even our workouts are going mobile. If you’re one of the countless folks (like me) who’ve sworn to take better care of themselves and stick to an exercise plan in 2012, you could probably use a little motivation right about now. We’re more than a month into the new year, and for many of us, we’ve lost the enthusiasm we set out with on January 1. If you’re already in a rut and need some help to stay focused on your goals, there’s good news – help is as close as your smartphone. You can use your device to force yourself to set a goal, get rid of the excuses and even earn rewards by staying on track.

Here are a handful of apps to help you stay on track to a healthier you in 2012:

GymPact(iPhone)

Untitled
Untitled

Commit to a set number of days per week that you want to exercise…and the monetary price you’ll pay if you don’t. Use the app to check in when you go work out at your gym. If you abide by your pact, you’re rewarded with money, courtesy of the people who didn’t stick to their gym pact.

Strava Cycling GPS(Android, iPhone)

Untitled
Untitled

This social training app for cyclists uses your Android’s GPS to track your rides, analyze your performance and then compare or even compete with your friends and fellow cyclists.

RunKeeper (Android, iPhone)

Untitled
Untitled

This advertising-free app uses your smartphone’s GPS to track the stats of your workouts including distance, time, pace, calories, heart rate and path traveled on a map. It also offers audio cues, customized interval workouts and manual entry for treadmills and other cardio equipment.

Fooducate (Android, iPhone)

Untitled
Untitled

Need help decoding nutritional labels? Simply scan the product barcode to see a breakdown of nutrition facts to help you make healthier choices

Calorie Counter(Android, iPhone, Blackberry)

Untitled
Untitled

This app lets you look up nutritional info and track your meals, exercise and weight all in one straightforward package.

Epicurious Recipes & Shopping List(Android, iPhone)

Untitled
Untitled

Need ideas for dinner? Let the Epicurious recipe search offer ideas—and provide access to shopping lists—as you stroll the supermarket aisles.

Amy McHugh is a director, account services for Greenough. Send her an email at amchugh@greenough.biz or follow her on Twitter: @amyemchugh