Cybersecurity Confusion Creates Opportunity for Security Providers to Educate

For many, the topic of cybersecurity is confusing and, depending on your business model and Internet exposure, downright scary. From last month’s New York Times and Twitter attacks, carried about by Chinese hackers, to a re-introduction in Congress of the extremely controversial Cyber Intelligence Sharing and Protection Act (CISPA), consumer and enterprises are as likely to be as afraid of showing ignorance as they are of actual attacks. Phishing, malware and other forms of attack remind us, often too late, that companies need multiple security and data protection measures in place.  This creates a huge opportunity for the already growing online security market, but it also puts pressure on vendors to better differentiate their offerings and make a case for their place in a security stack. In other words, it’s time for the experts to be experts and demystify a confusing space.

Application security provider Veracode did just that in a recent blog post, offering several excellent tips for cybersecurity 101. In its blog post, Veracode wisely took readers back to the basics, reaffirming obvious best practices such as using the most up-to-date browser; making sure to run anti-virus software, such as Norton; and disabling all saved passwords. The post is a great reminder that an ounce of prevention is worth more than a pound of cure.

Cybersecurity threats will continue to grow in complexity and frequency, so security experts, many of whom work for vendors, must be equal to the task as educators. After all, in both our business and personal lives, we routinely download iPhone apps without carefully checking their origin and we autosave our passwords without a second thought. We must evolve and security vendors can play a pivotal role in making this happen. Those who do this will likely rise to the top of shortlists as the dust from cybersecurity confusion settles.

Gaby is a Consultant at Greenough. Follow her on Twitter: @Gabyberk