Five Content Marketing Rules for 2017

by Scott Bauman, Executive Vice President

Content marketing became more than a strategy or tactic in 2016; it flowered into full-blown buzz-phrase. So, logically, you’ll want to quickly distance yourself from it. In fact, I’d encourage you to reject the title of this short piece. Instead, let’s say that the five items below are rules for brand storytelling in 2017 and, if followed, they will set you apart from the white noise content marketing has become. Read more...