Campaign

We don’t just pitch, tweet, post and pray. We campaign. There’s a big difference, especially in outcomes, when data-driven thinking drives creative strategies and disciplined execution. Our campaigns aren’t inflexible – because your customers and prospects evolve with unprecedented frequency; we follow a process that reminds many of a buzzing newsroom.

No two campaigns are alike, but most have a strong traditional media component and a social media strategy. Others add speaking, analyst relations or customer reference programs. Ultimately, our model enables us to rapidly scale –even for a timeframe as short as a week, but every campaign, of any size, is powered by the Campaign Engine™.

Each week, the engine is primed. The Account Services and Creative Services teams meet and discuss storyline penetration, behavioral observations (online through our social platform, GCRM), content development and social media/CRM performance (also through GCRM). We synchronize and rationalize the campaign so when that big hit in The Wall Street Journal appears, we’re ready to capitalize on the awareness and short-term information-seeking behavior.