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CareWell Urgent Care
Building Consumer Trust in Emerging Urgent-Care Chain

Challenge
A new entrant to the New England emerging urgent care chain market with limited brand awareness and stiff competition.

Strategy
Educate consumers on the benefits of using urgent care and introduce them to the CareWell brand by establishing a leading share of voice in local media outlets amplified by social media marketing. Leverage seasonal health issues to position CareWell doctors as trusted caregivers and expert media resources.

Results
Helped drive increased foot traffic to CareWell's 14 centers with a consistent print and broadcast presence across Massachusetts and Rhode Island, including The Boston Globe and CBS Boston.

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