Profitero: Friday Flavors: Hampton Creek CEO teases new products; E-commerce's role in the Super Bowl

By David Oliver

February is here, which means several events are coming that are of industry interest: the Super Bowl (hello, marketers and ad performance), Valentine’s Day (hello, candy sales), and the CAGNY conference (hello, investors and executives). The foundation of these events, though, is the trends they reflect — something I examine in this week’s Friday Flavors. This week, all eyes fell on mayonnaise (again) and the aforementioned Super Bowl:

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