Profitero: How Instacart's pricing changes impact retailers

by Yan Deng

Hailed as “America’s Most Promising Company” in 2015 by Forbes, Instacart is an interesting take on online grocery delivery. Instacart uses the sharing economy-based business model to connect personal shoppers with customers, and its relatively low costs allow it to scale to other markets with impressive speed, launching in some cities in a matter of two weeks.

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