BOSTON (January 11, 2012) – Greenough, a national public relations, social media and marketing firm, today announced its selection as agency of record by CoalTek Inc., a Massachusetts-based clean energy company. CoalTek uses proprietary technology to transform low-value brown coal into highly efficient and environmentally-friendly clean coal. Greenough will work with CoalTek as it leads a global coal industry transformation. The integrated marketing program includes traditional and social media/marketing in both U.S. and foreign markets, with immediate focus on CoalTek’s recently announced joint venture in the People’s Republic of China.
“We were impressed by Greenough’s extensive experience and depth of knowledge in the clean tech space,” said Chris Poirier, CEO of CoalTek. “Our selection process made it clear that Greenough’s unique storytelling approach and knowledge of the market would help us communicate how we are transforming the global coal marketplace.”
Based in Marlborough, Mass., CoalTek’s commercial-scale, microwave-based processing system offers the only proven solution that can cost-effectively convert low-cost brown coal into low-emission, high-energy coal.
“We are excited to work with a genuine industry disruptor,” said Phil Greenough, president of Greenough. “In addition to its first commercial-scale processing facility in Kentucky, CoalTek has executed and received regulatory approval for a joint venture in the People’s Republic of China—the first U.S.-based clean energy company to do so—and has several more large-scale partnerships in the PRC and elsewhere ready to go. This company has an exciting story to tell.”