Greenough, a leading independent public relations firm headquartered in, today announced its selection by Virtela Communications, a top provider of global managed network and security services, as agency of record. Greenough will raise awareness of Virtela’s innovative business model and how the company is setting a new standard for providing enterprises with superior agility and global connectivity: Network as a Service (NaaS). Virtela is applying the on-demand model characteristic of Software as a Service (SaaS) to managed network and security services to enhance network delivery around the globe.
“Capitalizing on our unique hybrid Virtual Network Operator (VNO) model, Virtela is transforming the way network services are delivered with Network as a Service, and we wanted a public relations partner that could understand our vision and capabilities and weave them into a compelling story,” said Jane Morrissey, Virtela’s vice president of corporate communications. “We’re counting on Greenough’s talent for business storytelling and their proven market experience to help us solidify our position as a global leader in the industry.”
Headquartered in Denver, Colorado with redundant Network Operations Centers in Mumbai and Manila and Regional Policy Centers across the globe, Virtela leverages partnerships to connect customers with the best in-country network resources in more than 190 countries. Virtela’s hybrid VNO architecture combines the flexibility and worldwide reach of a VNO with the network-edge security and intelligence of a traditional carrier, creating higher value that either model can offer alone.
“Telling a differentiation story when you are competing with a host of companies from small, niche providers to large carriers can be a big challenge, but Virtela has some unique strengths including its innovative, asset-light model that clearly set it apart,” said Stephanie Casey, Greenough EVP and managing director of West Coast operations. “With eight years of success behind them, a vision for the NaaS market, and new leadership, Virtela is ready to break out in a new way and we’re eager to help them do just that.”