BOSTON, July 23, 2013 – Greenough, experts in messaging, media and marketing, today announced that it is now agency of record for iJento, a San Francisco- and London- based company that helps marketers simplify big data and turn it into actionable customer intelligence. The program will focus on building awareness and affinity among marketers through storytelling in both traditional and social media.
“Greenough’s depth of experience in marketing and technology made the agency a clear choice for us,” said Paige O’Neill, CMO of iJento. “And after working with Greenough while at several other companies, I know firsthand how their unique storytelling approach can drive awareness for iJento that leads to action.”
IJento helps marketers simplify “big data” and turn it into actionable customer intelligence so they can “have their data, their way.” Its technology quickly combines data from all digital and offline channels into a customized, dynamic data cloud that gives marketers the insights to improve customer experience, target effectively and deliver superior results.
“IJento’s technology will be a truly disruptive force in the marketing industry – the company has a great story to tell,” said Phil Greenough, CEO of Greenough. “Between its innovative technology and dynamic leadership, iJento has the opportunity to become the market leader in customer intelligence. We’re excited to be the partner that will help iJento reach that goal.”
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.