Hydroid: Surfacing a Robotics Leader

Hydroid is one of those “best-kept secrets” that shows the depth of innovation in Massachusetts. Just over the Bourne Bridge is the world’s leading manufacturer of Autonomous Underwater Vehicles (AUVs), essentially robots that circle global waters performing environmental monitoring, taking mine countermeasures, helping with harbor security and mapping the ocean floor. Greenough is working closely with Hydroid to drive deeper awareness. This extends across the marketing mix from traditional media relations to employee communications and production of collateral. Last month, for example, Greenough delivered a four-color recruiting brochure to support accelerated hiring, an important new focus as the company continues to grow rapidly.

Hydroid will not be a best-kept secret for long. The company is now enjoying regular local and national media exposure, and this coincides with expansion of the robotic industry as a whole. Recent coverage highlighting Hydroid innovation includes The Wall Street Journal,The Boston Globe, Mass High Tech, CNBC, WCVB and Fox 25 Boston.

As the media puts a spotlight on robotics, Hydroid is well positioned as a proof point for commercial success. When it comes to thought leadership, the company has clearly surfaced, and all signs point to smooth sailing ahead.