BOSTON, April 2, 2013 – Greenough, a Boston based, national public relations, social media and marketing agency, today announced a new engagement with Myriant Corporation, a bio-based chemicals company based in Boston. Myriant selected the agency after a competitive review. “This is my second time working with Greenough, and I continue to be impressed by the agency’s extensive experience in the clean energy marketplace,” said Sue Hager, senior vice president of corporate communications and government affairs. “Greenough’s unique storytelling approach coupled with knowledge of the industry will be an asset as we commercialize bio-succinic acid.”
Myriant has pioneered a proprietary platform that produces a broad pipeline of bio-based chemicals, including bio-succinic acid and other bio-based products. Globally, the annual market for succinic acid is estimated at approximately $7.5 billion in new and existing applications. Succinic acid, which is traditionally produced from petroleum, can be used in a wide variety of applications including polymers, urethanes, plasticizers and coatings. Myriant's high purity bio-succinic acid is made from renewable feedstocks and is chemically equivalent to petroleum-based succinic acid while providing a lower environmental footprint. Myriant’s bio-succinic acid reduces harmful greenhouse gas emissions by 94 percent compared to petroleum-derived succinic acid and by 96 percent compared to petroleum-derived adipic acid.
“Myriant is leading the industry in commercializing alternatives to petroleum-based chemicals, and we’re excited to be part of the team,” said Phil Greenough, president of Greenough. “In the wake of President Obama’s second term mandate for energy innovation and sustainability, this is a compelling story that will resonate well across both traditional and social media channels.”
Greenough is working with Myriant on an integrated media program that includes traditional and social media/marketing aligned around Greenough’s unique storytelling approach.
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.