Greenough, a leading independent public relations firm, announced today that it has been selected by Virtusa Corporation to develop and execute a strategic marketing and public relations plan. Greenough will build awareness and brand equity for Virtusa’s corporate identity and IT practices through a combination of traditional and social media. Virtusa, a global IT services company that offers a broad spectrum of business consulting and outsourcing services, specializes in business process management (BPM), enterprise content management (ECM) and data warehousing/business intelligence (DW/BI).
“As we enter 2010, the age of social media has clearly arrived,” said Virtusa SVP of Marketing, Doug Mow. “Virtusa’s unique platforming methodology and focus on business outcomes deliver value in ways that other service providers cannot. In addition to Greenough’s social media skill and media experience, Greenough understands what we do and is able to succinctly articulate it to a wide audience. They were a natural choice.”
Historically Virtusa has enjoyed moderate PR exposure in traditional media publications due to its track record of success and innovation in the IT industry. As the company seeks to build greater brand equity, the need has arisen for a more aggressive and comprehensive strategy. Greenough will enhance Virtusa’s traditional media program with a team of experienced media relations professionals, ensuring consistent and highly visible editorial coverage in the publications that matter most.
Greenough will also leverage digital and social media to further build awareness and thought leadership, bringing these elements together in an integrated program to create compelling strategies that connect Virtusa with key industry influencers and build thought leadership in the IT industry.
“Using our creative approach to business storytelling, we are executing on a multi-channel campaign that leverages both the mainstream and emerging media platforms to tell Virtusa’s compelling story,” said Phil Greenough, president of Greenough. “Our goal is simply to help Virtusa increase engagement with all of its constituencies as the company navigates to new heights in the market.”
About Virtusa Corporation
Virtusa is a global information technology (IT) services company that provides IT consulting, technology implementation and application outsourcing services. Using its enhanced global delivery model, innovative platforming approach and industry expertise, Virtusa provides high-value services that enhance clients’ business performance, accelerate time-to-market, increase productivity and improve customer service. Founded in 1996 and headquartered in Massachusetts, Virtusa has offices in the United States and the United Kingdom, and global delivery centers in India and Sri Lanka. To learn more about Virtusa and the Virtusa BPM Acceleration Methodology, please visit: www.virtusa.com. "Virtusa" is a registered trademark of Virtusa Corporation.