Hydroid, Inc.
Showcasing a Robotics Industry Innovator

Challenge
Autonomous underwater vehicle manufacturer has limited awareness beyond robotics and military markets.

Strategy
Raise Hydroid's visibility beyond those markets by positioning it in national news publications as the undisputed leader in AUV technology, with the most vehicles deployed globally, capitalizing on missions with national news appeal (Titanic, Air France Flight 447, Amelia Earhart) and producing compelling video and photo assets.

Results
Double-Digit Business Growth for past two years fueled by increased awareness from feature stories in top-tier and key trade media including NBC Nightly News, CNN, The Wall Street JournalFast Company, Boston Globe, US News & World Report, Huffington Post and CNBC.

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