News

MMSI Selects Greenough to Promote High School Math and Science Campaign

Wednesday, March 28, 2012

BOSTON (March 28, 2012) – Greenough, a national public relations, social media and marketing firm, today announced that the Massachusetts Math + Science Initiative (MMSI) has selected the agency to help promote its cause and reach a larger audience through traditional, social and digital media. MMSI, a division of Mass Insight Education, is a public/private partnership that increases college opportunities for minority and low-income high school students by expanding Advanced Placement (AP) participation and performance.

“Greenough’s ability to tell our story with a wealth of experience in science, technology and policy makes the company a great fit for us,” said Mort Orlov, president of MMSI. “Even this early in our relationship, Greenough has had a positive impact: The agency helped organize and execute a very successful event at the Massachusetts State House to share MMSI’s extraordinary results. We look forward to working with them as we continue to spread the MMSI story to a wider audience.”

Greenough will support MMSI’s goal of securing additional funding from both private companies and the state, which will allow the program to expand into additional high schools. To that end, Greenough will provide assistance with media relations, creation of innovative content, social media monitoring, video development and more.

“Through our work in life science and healthcare, we’ve seen firsthand how important math and science are to this expanding sector,” said Phil Greenough, president of Greenough. “Working with MMSI, we’re able to tell compelling stories for an organization that ultimately benefits us all, and that’s particularly exciting for us.”

GT Advanced Technologies Selects Greenough as Agency of Record

Wednesday, February 15, 2012

BOSTON, February 15, 2012 – Greenough, a national public relations, social media and marketing agency, today announced that it has been selected agency of record by GT Advanced Technologies. Greenough’s growing roster of clean energy clients span such industries and specialties as solar, wind, biogas, LED, clean coal and energy efficiency.

Based in Merrimack, NH, GT Advanced Technologies is global provider of technology, systems and materials for the solar and LED markets. Products include multicrystalline and monocrystalline ingot growth furnaces and polysilicon production equipment and services for the solar PV industry as well as sapphire growth furnaces and materials for the LED industry.

“We were impressed by Greenough’s extensive experience and depth of knowledge in the solar and clean energy space,” said Ryan Blair, vice president of corporate communications. “Greenough’s innovative approach and knowledge of clean energy will help us strengthen our global brand by communicating how we are transforming the solar and LED markets.”

“The solar and LED industries are rapidly transforming, and stakeholders, including media, policy makers and potential customers, will turn to market catalysts like GT Advanced Technologies for compelling brand stories,” said Phil Greenough, president of Greenough. “We’re focused on packaging these unique stories and building a dialogue that is both compelling and sustainable across multiple channels and geographies.”

Greenough will work with GT on an integrated marketing program that includes traditional and social media/marketing aligned around Greenough’s unique storytelling approach.

Greenough Unveils New Agency Model and Leadership

Thursday, January 26, 2012

BOSTON (January 26, 2012) – Greenough, a leading national public relations, social media and marketing firm, today announced a new organizational model and strategic hires to support it.

“The marketing landscape has changed dramatically, so we changed our approach to how we help clients take advantage of a whole new range of opportunities,” said Phil Greenough, president of Greenough. “Despite these market disruptions, we’ve orchestrated an orderly transition to a new model that not only ensures client continuity but enables us to tell richer brand stories across multiple channels, from traditional media to social marketing and social CRM.”

New Model
Greenough’s new functional model emphasizes depth of experience and knowledge in specialized areas. Teams are broadly organized under two umbrellas: Account Services and Creative Services. Account Services owns the client strategy, day-to-day account activity and client satisfaction, including metrics. Creative Services comprises a dedicated media relations team, a specialized content team and a team of social marketing/social CRM experts.

New Roles
Stacey Mann has been promoted to executive vice president in charge of Account Services. Stacey just started her eleventh year at Greenough.

Scott Bauman, now in his seventh year at Greenough, has also been promoted to executive vice president. He oversees Creative Services and serves as the architect of Greenough’s social marketing and social CRM methodology and strategies.

New Hires
Barbara Call, a former PC Week editor and contributor to publications ranging from Cook’s Illustrated to The Boston Globe Magazine, recently joined Greenough as director of content. She runs a Content Group that is responsible for content strategy and development of content ranging from white papers and brochures to press releases, tweets, blogs and website copy.

Andrea LePain, former managing editor with New England Cable News (NECN), recently joined Greenough as director of media relations. Her team, which includes other former journalists, is responsible for spearheading clients’ media strategies and developing deeper relationships with local, industry, business and broadcast media.

Greenough’s new model is described in more detail on its recently re-launched website, www.greenough.biz, and in this video release.

CoalTek Selects Greenough as Agency of Record

Wednesday, January 11, 2012

BOSTON (January 11, 2012) – Greenough, a national public relations, social media and marketing firm, today announced its selection as agency of record by CoalTek Inc., a Massachusetts-based clean energy company. CoalTek uses proprietary technology to transform low-value brown coal into highly efficient and environmentally-friendly clean coal.

Greenough will work with CoalTek as it leads a global coal industry transformation. The integrated marketing program includes traditional and social media/marketing in both U.S. and foreign markets, with immediate focus on CoalTek’s recently announced joint venture in the People’s Republic of China.

“We were impressed by Greenough’s extensive experience and depth of knowledge in the clean tech space,” said Chris Poirier, CEO of CoalTek. “Our selection process made it clear that Greenough’s unique storytelling approach and knowledge of the market would help us communicate how we are transforming the global coal marketplace.”

Based in Marlborough, Mass., CoalTek’s commercial-scale, microwave-based processing system offers the only proven solution that can cost-effectively convert low-cost brown coal into low-emission, high-energy coal.

“We are excited to work with a genuine industry disruptor,” said Phil Greenough, president of Greenough. “In addition to its first commercial-scale processing facility in Kentucky, CoalTek has executed and received regulatory approval for a joint venture in the People’s Republic of China—the first U.S.-based clean energy company to do so—and has several more large-scale partnerships in the PRC and elsewhere ready to go. This company has an exciting story to tell.”

Velocity Technology Selects Greenough as Agency of Record

Friday, November 11, 2011

Greenough, a leading independent PR, social media and marketing firm in Boston, today announced that Velocity Technology Solutions, a leading cloud ERP provider, has named it as agency of record.

Greenough will collaborate with Velocity’s marketing team to reinforce and expand the company’s position as a market leader in hosted enterprise resource planning (ERP) software and related applications. The broad-based program includes traditional media, social media and social CRM, all aligned around Greenough’s unique storytelling approach.

“This is my third time working with Greenough, and I’m a fan of their storytelling approach and solid social media/marketing methodology,” said Doug Mow, Velocity’s senior vice president of marketing. “Velocity is in an exciting space at an exhilarating time with all the elements necessary to build a great brand.  Greenough is helping us package and deliver it for maximum impact, from the Wall Street Journal to Facebook, Twitter and beyond.”

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Network Health Selects Greenough as Agency of Record

Thursday, September 1, 2011

Network Health, a Massachusetts health plan that provides high-quality health care coverage to more than 170,000 Massachusetts residents with low and moderate incomes, announced today that it has named Greenough as its new public relations agency of record.

Greenough will work in conjunction with Network Health’s in-house marketing and communications team on various public relations initiatives to reinforce Network Health’s position as a leader in providing residents of the Commonwealth access to high-quality health care and finding innovative ways to control rising health care costs.

“We wanted to partner with a strategic and professional public relations agency that understands the unique challenges and opportunities Network Health faces as an innovative Massachusetts health plan on a quest to lower costs while improving quality,” said Deborah Gordon, Network Health chief marketing officer. “Greenough has brought together an expert team, with creative ideas, that is committed to helping us share our experiences as we work to fulfill our mission to improve the health and well-being of our members and their diverse communities.”

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Virtual Computer Selects Greenough as Agency of Record

Tuesday, August 16, 2011

Greenough, a leading independent public relations firm in Boston, today announced that Virtual Computer has named Greenough as its agency of record.

Greenough will work with Virtual Computer’s in-house marketing team to reinforce the company’s position as a market leader in desktop virtualization.  The full public relations program will include communication strategy, traditional media, analyst relations and an overarching social media program.

“We were impressed by Greenough’s extensive experience and depth of knowledge in the virtualization space,” said Sham Sao, Virtual Computer’s chief marketing officer. “It was clear through our selection process that Greenough’s innovative approach and knowledge of the market would help us communicate how Virtual Computer is turning VDI on its head with our innovative client-hosted virtualization solution.”

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Greenough Renews Partnership with Babson Energy & Environmental Conference

Wednesday, March 30, 2011

Greenough, a leading independent public relations firm headquartered in Boston, today announced it will partner with the 5th Annual Babson Energy & Environmental Conference, focused on “Entrepreneurship for a Sustainable Future.”

Greenough is promoting the event with a targeted media campaign and by highlighting the conference’s forums, speakers, networking and interactive discussions. The conference takes place on March 31st, 2011 at the F.W. Olin Graduate School of Business at Babson College, in Wellesley, MA (www.babsonenergy.com).

“We have chosen this year’s conference theme, “Entrepreneurship for a Sustainable Future,” to explore how innovation and entrepreneurship can play a pivotal role in shaping the new green economy in the coming years,” said Adam Ostaszewski, co-president of the Babson Energy & Environmental Club. “In partnering the past two years, Greenough demonstrated its clean tech expertise and delivered impressive results for our annual event.  Their team successfully promotes the importance of green innovation and entrepreneurship, and we’re looking forward to increasing Babson’s visibility again this year with Greenough’s help.”

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Greenough Welcomes Former NECN Managing Editor Andrea LePain as Director of Media Relations

Wednesday, February 16, 2011

Greenough, a leading independent public relations and marketing services firm in Boston, today welcomed Andrea LePain as a new Senior Manager.

Andrea was formerly a Managing Editor with New England Cable News (NECN) where she planned and supervised coverage of breaking events. She also oversaw the station’s Investigative Unit where she researched and developed stories regarding a number of social issues that affect the New England area.

In 2009, Andrea won a national Edward R. Murrow award for investigative reporting after leading an extensive examination of a fire that killed five people in Newton, MA. Her story, a half hour documentary titled; “The Forgotten Fire,” exposed significant code violations which successfully engaged the public and played an instrumental role in the passage of legislation to tighten up safety regulations for commercial buildings in Massachusetts. Andrea was also lauded for her detective work after she followed a tip and unraveled a web of events that were masking a massive home mortgage scam in Roxbury.

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Greenough Now Agency of Record for Marketing Software Leader Aprimo

Tuesday, November 9, 2010

Greenough, a leading independent public relations firm headquartered in Boston, added Aprimo, a global leader in integrated, on-demand marketing software solutions, to its client roster. As Aprimo’s agency of record, Greenough integrates closely with the company’s business and marketing strategies, executing influencer relations, social media and marketing activities that help Aprimo capture, nurture and close leads from B2B and B2C marketers.

“Aprimo has a tremendous opportunity as more Fortune 1000 brands and mid-market companies follow Gartner’s recommendations to make Integrated Marketing Management (IMM) central to their thriving businesses,” said Lisa Arthur, CMO of Aprimo. “Our goal is to be at the center of the dialogue taking place as IMM matures, and Greenough’s approach to engagement, not to mention their deep connections with marketing industry influencers, will be instrumental in helping us tell our story and achieve our aggressive goals for growth.”

Gartner, Inc. recently placed Aprimo in the Visionaries quadrant of its Enterprise Marketing Management Magic Quadrant report. Aprimo’s integrated marketing software puts B2C and B2B marketers in control of planning, budgeting and spending so they can execute multichannel campaigns that directly tie marketing investment to business results (ROI). Aprimo Marketing Studio™ for B2C, for consumer marketers, and Aprimo Marketing Studio™ for B2B, for business-to-business marketers, provide modular marketing solutions that manage online and offline marketing activities, track budget and spend management and provide workflow and digital asset management.

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