Latest News at Greenough
Meet the newest members of the Greenough team
Jen Heady is an accomplished account supervisor with several years of experience building long-term client relationships and actively driving media results. Jen has developed and implemented thought leadership programs for healthcare, B2B and nonprofit clients including the Clayton Christen Institute for Disruptive Innovation, athenahealth, The Fletcher School at Tufts University and GE Digital Energy.
Jen is a graduate of UMass Amherst and Boston University, where she received her Master’s degree in public relations. In her spare time, Jen is an accomplished equestrian who enjoys competing in horse shows.
Nicolette Anderson is Greenough’s newest account executive. She joins Greenough’s roster of former newsies, having worked as an assignment editor at the NBC affiliate in Hartford, CT. A graduate of UMass Amherst, Nicolette also spent time on the assignment desk at New England Cable News, where she developed her nose for news and learned what it takes to build a compelling story. Nicolette can be found scouring the day’s newspapers, magazines and social content, as she’s always on the lookout for ways to insert Greenough clients into relevant conversations. When she’s not monitoring the news, Nicolette loves riding rollercoasters and solving jigsaw puzzles.
One of Greenough’s newest clients, Constant Therapy, is a science-based mobile app that helps patients who have suffered from a traumatic brain injury, stroke or aphasia regain their cognitive abilities. We recommended a media approach focused on Constant Therapy’s many patient success stories. When we learned about Mary, a teacher who suffered a devastating stroke that left her unable to speak, but who has regained her speech and returned to work this September thanks in part to Constant Therapy, we knew we had a timely story to share. We pitched the idea to WCVB/Channel 5, Boston’s ABC affiliate, and offered interviews with Mary and her speech language pathologist, along with a Constant Therapy co-founder). The segment aired on September 19 and was picked-up by several affiliated stations.
Constant Therapy is based in Newton, MA. To learn more about the company visit www.constanttherapy.com.
BLACK AMERICA SINCE MLK: AND STILL I RISE
airing on PBS November 15 and 22 at 8pm