Driving Thought Leadership To Increase Brand Awareness
Whether it’s newsjacking breaking stories to provide expert commentary from legal experts or creating compelling stories from market research, our work with professional service companies drives engagements with new customers by increasing brand recognition. A team of former journalists at Greenough helps our professional service companies stay on top of the latest news that impacts their business.
Our team can help you with:
- Creating original story ideas via fresh studies of financial, human resources or other experts behavior– e.g., studying employee engagement habits to improve engagement with human resource professionals.
- Developing blogs and other content, such as through Huffington Post, trade media or the company’s own website to provide expert commentary on a regular basis.
- Newsjacking breaking stories to insert commentary from company experts into the news of the day, establishing these experts as thought leaders in their respective industry.
- Crisis communications that assist your clients when facing potential scrutiny, providing expert counsel in tandem with your legal or other professional consulting services.
Our work with law firms, financial advisory companies and other business consultants increases share of voice for their thought leaders and experts. We provide timely opportunities to make news, even when the company does not have a new product or service to promote. We then work to amplify top media hits through targeted promotion to your key audiences such as:
- C-Suite Executives
- General Counsels / Attorneys
- Human Resource Departments
- Retirement Planners
- Financial Advisors
- Chief Financial Officers
How quickly are you on top of news trends that could impact your business? How quickly can you react and proactively become part of the latest news cycle? We can help you be both strategic and timely, as well as become a critical media resource.