Sheridan Healthcare
Providing Through Leadership to the Hospital C-Suite

Challenge
Physician services provider needs to increase brand awareness in the face of growing competition. Sales team needs a better way to develop and track hospital and heal system c-suite leads.

Strategy
Revitalize existing content marketing program and develop a system for tracking the leads it generates. Develop all content assets (including blog posts, white papers and e-blasts) and mine analytics for insights on the best-performing content distribution channels.

Results

  • 100% Increase in leads sourced from content and digital. Continuous, quarter by quarter reduction in cost per lead (CPL).
  • Consistent feature coverage in key trade and top-tier media including The Wall Street Journal. Thought leadership blog regularly used as reference by key trade media.

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