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Posts
- Is Clean Energy Back For Good?
- Google Glass: Has Technology Crossed the Line?
- My Marathon Monday
- Is Cellulosic Ethanol the Future of Biofuels?
- On the Importance of Encouraging Viewer Action
- Financial Advisers: Why You Should Get Into The PR Mix
- Where Did You Get Your News Yesterday?
- Boston Strong
- The Re-personalization of Banking?
- New England’s Clean Energy Leaders Gather at Babson
- Robotics: The Next Frontier for Explorers
- What Happens to Spent Nuclear Fuel Rods?
- Who are Your “Little Monsters?”
- Recharge On-the-go
- Healthcare Data Analytics: What Would Francis Bacon Think?
- Cybersecurity Confusion Creates Opportunity for Security Providers to Educate
- With Great Potential Comes Regulation Uncertainty for Medical Mobile Apps
- The Burrito Imperative: Why Consumer Feedback Should Be Your Lifeblood
- Kickball: The Way to a Young Adult’s Heart [and Wallet]
- The Sound from the Fury: Positively Disruptive Telecommunications Technologies
- The Rise of Retail Clinics
- Could 2013 Be the Year of Wind Energy?
- Note to CES: More Innovation in Digital Healthcare, Energy Efficiency and Sustainability Please
- Visual Storytelling: Style versus Substance
- Electronic Medical Records are Worth the Growing Pains
- Hospitals Are Now Accountable for Great Communications Too
- Clean Energy’s Fiscal Cliff
- Greenough Puts Storytelling to the Test
- ‘Tis the Season: Corporate Philanthropy Done Right
- Showrooming: The Trend That Will Change Brick-and-Mortar Retail for Good
- Open Innovation in Healthcare: The Next Massachusetts Miracle
- Technology’s Evolving Role in the Elections
- It’s Halloween and ‘Tis the Season for…Infographics?
- Take Me to the River!
- Unleashing the Torrent of Smart Water Innovation
- Visual Storytelling Crucial to Marketing Success
- How Law Firms Can Better Engage on Twitter
- Should Big Bird Be Flying North? How Renewable Energy Would Function in a Romney Presidency
- The “Silicon Valley of Water?” – That’s Governor Patrick’s Vision for Mass.
- Optimize for Gen Y: Do or Die
- The Key Storyline You Should Be Pitching, But May Not Be
- Price Cut or Privacy? User-Based Auto Insurance
- What Better Place to Talk about Facebook than…Twitter?
- Why Regulations Aren’t That Important… Until They Are
- IBM Aces the US Open Once Again
- Biogas Tax Credit: Capitol Hill Has Not Completely Forgotten Renewable Energy
- Can Intelligent Furniture Actually Improve Human Interaction?
- Governor’s Life Sciences Focus Will Benefit the Bay State
- Massachusetts Big Data Initiatives Can Spur Economic Growth
- Developing Vendor Content? Go Global, but Go Local
- Cultivate the Next Generation of Clean Energy Futurists with Knowledge
- Choosing Wisely: Trimming Fat in the Health Care Industry
- See How Clients Rate Our Passion for Their Business
- Campaign Success: Telling the Story of Diversity for Network Health
- 5 Steps to Applying Stimulus/Response Thinking to Social Marketing
- Greenough Alumni Update: Susan Willson
- A Robot in Every Home
- Mass. Senate Passes Key Upgrades to Green Communities Act
- Innovation within the Hub: How Boston is Creating its own Destiny
- Accountable Care Organizations: Here to Stay?
- Can Email Survive Mobile?
- Sugar: A Looming Health Crisis?
- The Consumerization of Clean Energy
- IT Healthcare Vendors: Don’t Forget Social Media’s Role in Healthcare Reform
- Boston Bruins Score With Digital Content DEN
- With Innovation, There’s Always a Catch
- Tech Entrepreneurs to Beacon Hill: Clean Energy Means JOBS
- From Smart Grids to Shopping – Data is Far Sexier Than You Think
- Is Klout-Score Marketing the Path of Least Resistance?
- Trial by Twitter?
- Content and Creativity Come Naturally
- Coming Full Circle: Greenough Alumni Update
- PR Lessons from Healthy Apps
- How Do You Build the House of the Future?
- Lessons Learned the Day After the Super Bowl
- Designing the Next Generation of Green Cars
- Healthcare in Your Pocket: The Unstoppable Rise of mHealth
- Making the Transition from Journalist to Marketer
- Greenough’s Evolution Continues
- Who Wins in a U.S.-China Solar Panel Trade War?
- CoalTek Selects Greenough as Agency of Record
- Bad Analogies, Good PR
- The Only One Club
- You’re Moving to the Cloud, Right?
- The Power of Knowing Your Audience
- The Most Powerful Stories of 2011
- Business-speak: It’s Out of Control!
- Digital Storytelling Tip: Strap a Camera on the Marketing VP
- National PR: Chinese Propaganda in the US
- Targeting Different Audiences? Revise Your Content
- Arbella Joins Forces With Tim Thomas
- The Great Emoticon Debate
- Deep Below the Ocean, Hydroid Makes Waves on Fox
- Virtual Computer CEO Speaks on NECN Business
- “Where I was, 10 years ago on 9-11″
- What’s (Arguably) The Hardest Job In PR This Week
- Why Social Media is just one piece of the puzzle
- The man who drove 1,400 miles for his favorite pizza. Now, that’s brand loyalty.
- “When their glass beakers break, some of these scientists need to make new ones from scratch”
- Pizza Crust to Power: “Harvest” Goes LIVE on NECN
- Clean Technology’s Social Media Powerhouse
- The One Media Portal You’re Forgetting: The Slideshow
- Legendary for Ice and Cold, East Coast Skiing Redefines Itself Through Social Media-Driven Brands
- What Companies Don’t Know (But Should) About Social Networking Legal Challenges
- Explosive Marketing: Sky’s the Limit With A T-Shirt Cannon
- Arrivederci college textbooks! Buon giorno e-reader!
- What does Justin Timberlake see in MySpace?
- Invitation Only Launches: Will You RSVP?
- Trial by Twitter: What Casey Anthony’s Verdict Says About Our Media Habits
- Facebook Users: Got Klout?
- Reeling From Chairlift Disaster, How Transparency Helped Sugarloaf Ski Area Rebound
- PR from the People! How Social Media is Helping to Re-brand Democracy in the land of Eyjafjallaj
- When High-Class PR is Better Than a Hollywood Scandal
- The Stanley Cup Kissing Couple: The Internet Doesn’t Forget
- A few PR lessons from the Bruins, Stanley Cup Champs
- Meet the Scooper Bowl: $2.9 Million for Cancer and a Whole Lot of Great PR
- Telling the Right Story to Win Hearts and Minds
- Psst…The Mobile Ecosystem is Alive and Well in Boston
- What Oprah Taught Us About Celebrity Endorsements
- Pitch by Phone for Powerful PR Results
- Do Journalists Make Good PR People?
- The Sox PR Mess-Up: When too much brand-building can be bad for business
- When “cutting-edge” buzzwords dull your pitch
- Day Pitney debuts on NewsCenter 5: What you can (and can’t) say on Facebook about your office
- Greenough’s Andrea LePain Nominated for Emmy Award
- How Putting Viral Videos to Work Can Help You “Get Down on Friday”
- Is Hollywood Afraid of Netflix?
- It’s a package? No, it’s a bus! And how L.L. Bean marketed itself (successfully) in the city
- New Hampshire’s (un)greening: first fight in national greenhouse gas emissions battle?
- See ya Textbook Prices, Hello Textbook Rentals (and how social websites are boosting a company’s idea)
- March (Tablet) Madness: Kindle the underdog?
- “Oops!” Fact check your work! Avoid headline disaster!
- NCAA Sensation “The Jimmer”: When character is a building-block for good PR
- How furry, cuddly four-legged “Boo” is schooling us all in social media
- Targeting Bad PR Head-On, and Solving a Beefy Dilemma
- Should I Start A Gaming Company in Massachusetts?
- Free Chipotle Burrito? First, Tell Your Friends about NBC
- Tweets Do Have Their Perks – Wine Please!
- Facebook’s Vital Connection to Marketing at the Oscars
- When a Headline is a Measure of Good PR
- Super Bowl Ads: Worth the Price Tag?
- More Power with Mobile Apps: Making Happy Hour even ‘appier
- One Billion Mobile Broadband Subscribers and Growing
- Straight from the Horse’s Mouth: 6 tips by a journalist for journalists, and what they mean for PR
- AMA Panelists Discuss CMO Priorities for 2011
- Food, Clothing, Shelter … Cell Phone? How mobile communication is changing rural India
- Snowy Commute? Greenough’s Jay Staunton and Aaron Kellogg Ski to Work
- More than Meets the i(Phone)
- “Up-to-the-minute” pitching that resonated with San Francisco Radio Powerhouse KCBS-AM
- Creative Mobile Marketing Continues to Spur Mobile Purchases
- Judging a Book by Its Cover
- Greenough Gives Back!
- Wither the packed holiday mall?
- Reconnecting, When Smartphones Fail
- WCVB-TV Assignment Editor: Time it right
- B2B Social Media Marketing Advice from Greenough Client Virtusa Featured on Mashable
- This tweet is brought to you by
- Social Media: Do You Practice What You Preach?
- Come Back, Don Draper!
- People Are Always Going to Talk
- You Say You Want A (Texting) Revolution?
- Cleaning Up Boston with the iPhone
- Not Quite Ready for Social? Let’s Talk Trade Shows
- The Streaming War is on – Pass the Popcorn!
- Go Ahead, Journalists, Pick Apart My Experts
- The Real Twitter Bug
- New Vice President Jennifer Hrycyszyn Joins Greenough Team
- “The Social Network” is Coming. Do You Care?
- A Mesmerizing Publicity Stunt by Google
- Game Boy? What is that?
- Hang Up and Drive
- Waving Goodbye: The PR Lesson of the Failure Google Wave
- Chevy Volt: Like A (Hybrid) Rock
- Should You Give Away Your Product for Free?
- Bye Bye Bookstore?
- What’s Your Type?
- Secrets, Secrets, Are No Fun…
- One Year In: BtoB Social Media Success and Lessons Learned
- You May Not Know Where You Are – But Facebook Will
- Pick up the PACE, Fannie and Freddie
- Follow me, but don’t follow along
- Hello readers. How are you? Fantastic.
- Rethink “Impossible”
- Greenough’s QUICKHIT Campaign in PRWeek
- Are you a textaholic?
- Problem with your stay? Customize it.
- Bookworms Pick Up your Phones
- Time for Parents to Unplug?
- What will happen next? Check your text.
- Are you ready to pitch the iPad?
- Be Careful Where You Click
- Is There Such Thing as a “Green-Hearted” Company?
- The Check isn’t in the Mail
- Breaking News & Keeping Your Client In the Story
- Follow You, Follow Me
- The Times, They Are A-Changin’
- Confessions of a Smartphone Addict
- Hotmail Coming Back from the Dead? I’ll Stick with Gmail, Thanks
- The Gulf (BP) Oil Spill: Why Good PR is Possible
- Accepting Video in PR
- Through Sickness and in Health, PR is a Must
- Hold the (i)Phone, Apple
- Has Facebook Gone Too Far?
- Social Media: Who Makes the Rules, Who Does the Work, and What Does It Look Like?
- When Worlds Collide
- LinkedIn Proves Sharing Is Caring
- For Some, No Runner’s High This Year
- Fine Dining in Flight? I’ll take the Free Peanuts
- Freelancers: Our latest competition
- Free Speech is Guaranteed, But Is Anonymity?
- Observations from a Newbie
- Why Buy the Media Cow if You Can Get the News Milk for Free?
- Through Rain, Snow, Sleet and Hail…But Not on Saturdays
- Jealous of iPhone Users, but Not for Long
- Choose Your Own Context
- Better Safe Than Sorry
- NCAA vs. Productivity: How the Tournament Puts Corporate Culture to the Test
- Skype Mobile Comes to Verizon
- Who doesn’t love Pandora
- Print’s Big Chance
- Banishing the Blogger Backlash
- Social Media Not So Sweet
- Video Killed the College Essay
- Going for Gold and Green at the Vancouver Winter Olympics
- The Tweet Is Mightier Than The Sword
- What’s the Buzz About?
- Fumble in the Ad Zone?
- Slightly Irrational
- What The [*&%$] Do I Blog About?
- Looking Ahead
- We’re all pretty immature, here…
- Pay Up with Facebook
- If You Tweet It, They Will Come… And Arrest You?
- The Times, They Are a Changing
- CES 2010: 110,000 People, 2,800 Companies, 20,000 New Products
- If a German B2B Toilet Manufacturer Can Get A Million YouTube Hits…
- “Get the door, it’s… Candor?”
- Seeing Green in Detroit
- Taco Bell’s Trainwreck
- My Phone is Not as Dumb as I Thought
- Give ‘Em What They Want
- ‘Tis the Season to Tame Your Inbox
- New Year, New You: 3 Resolutions for PR Clients
- What does “Green” really mean for the average consumer?
- Why the Law and Facebook Aren’t Friends
- Dear Abby? Not Quite.
- It’s Official—I Am No Longer Cool
- Facing Off on Privacy
- Texting the North Pole? I say, Bah Humbug!
- Catch a wave, and you’re sittin’ on top of the world
- Not What Tigers Do Best
- Organized, Discounted Shopping on Black Friday Thanks to Social Media
- Q: When Does Online Life Mirror Offline Life?
- On Our Way to a More See-Through World
- Confessions from the Sick Ward
- Spezify.com: Online Buzz Never Looked So Good
- The Social Playing Field
- What Can We Learn from Kermit (Aside from What it’s Like to be Green)?
- You Say You Want a Google-ution
- School Spirit? More like Green Pride
- Cleantech’s Enigmatic Future
- Will Online Games Replace School?
- Message Meets Media
- Confessions of a Twitter Quitter
- Does Green Thievery Mean Cleantech has Finally Arrived?
- Battle of the Brands: A Sack of Coal for Amazon this Holiday Season?
- The Rise of the Social User, IT Beware
- Journalism’s New I-Team
- Is Email a Thing of the Past?
- The DOE talks tough… sort of.
- Sour Tweets
- How Happy Are You Today? Facebook Can Tell you.
- Reporters on the Payroll?
- Media World A-Twitter Over Washington Post
- A Case of Consumers Trusting Consumers
- Cloudy with a Chance of Democracy
- A Day of Social Media Discovery
- Lessons from Amish Country
- Is social media making us less social?
- Social Media: Friend or Foe to Job Seekers?
- Here Comes the Sun
- There’s an App for That—But Do You Want It?
- Newspapers Look West. Good Idea?
- The Renewable Energy Infrastructure: Eyesore or Elegance?
- Meeting and Moving
- Twist and Shout
- A Little Help, Please?
- Apple and Google: Too Close for Comfort?
- The Innovation Tug of War: should we cut our competitors some slack?
- The Ongoing Drama of Boston.com
- Twitter TMI?
- Branded in the USA
- Facebook Friends or Friends IRL?
- Freedom of Expression?
- Who are You and Why Do You Like Me?
- When One Media Door Closes…
- Another Form of Free
- You Can’t Live Without It!
- History in Hi-Def
- BusinessWeek Sale Puts the PR Pro-Reporter Relationship in Perspective
- Goliath vs. Goliath
- Happy Big 3-0 to the Sony Walkman
- Investigating the Decline of Investigative Reporters
- Green Musings From Abroad
- Who Has the Final Say?
- Watch What You Eat
- The Greentech Story: Can Simple and Specific Coexist?
- The iPhone dilemma: defining the undefined
- Gotta Get a Gadget
- When Obama Meets the Press
- What’s in a name? Telling a Green/Kelly/Jade/Emerald Story
- Internet Censorship in China. Could the U.S. be Next?
- Driving New England Innovation
- Is where you read more important than what you read?
- Marketers: Are you taking cues from China?
- Social Media vs. Social Marketing: What’s the difference?
- The Green Message: A Case for Uncertainty
- Lose the Gas Guzzler
- Going Digital: The Boston Globe’s Perspective on New Media
- Bringing Tech Stories Back Down To Earth
- Green-Collar Workers: Projected To Grow Like Weeds
- Obama in the Clouds
- Keeping them Honest: DOE Comes Calling For Disruptive Energy Technologies
- Greenough Goes to Washington
- Interview with Mitch Tyson, CEO of AEB
- Can Ad Metrics Work in PR?
- What I Learned About PR From Making Impulse Purchases Online
- Blog Payola
- I Want My CNN
- Twitter and the Swine Flu: Filter First, Then Follow
- Half Pepperoni, Half Twitter Strategy
- What Brands Can Learn from the New Veet® Campaign
- Is GenY Killing the Globe?
- The Social Media Warning Whistle
- Timing is Everything: Embargo or Exclusive
- Tw-interview with Chris Lyons
- Auto Industry Says: Just Buy It
- The death of the PC, again?
- Making a Green Footprint in Washington
- Don’t Wait for Someone Else to Take Action
- Lessons on Blogging Etiquette from Obama
- The Power of the Spoken Word
- It’s all about ME
- Obama: Using the Social in Social Media
- Despite hype, advertisers still reluctant to adopt social media
- Trade Policy’s PR Problem
- What We Want Out of News
- Zappos Aims High With Social Media – Should You?
- “Recession” – Fading from the Headlines?
- Q&A: General Catalyst’s Bilal Zuberi on “The Next Generation of Entrepreneurs”
- Twitter Reaches its Tipping Point
- Taste the Rainbow? Or Hate the Rainbow?
- PR in the Era of Obama: Why Transparency is Important
- Lead a Man to the Computer… Teach a Man to Email
- The Voice of the Player
- Cutting your carbon footprint
- Numbers Don’t Lie: The Importance of Good Data for Stories
- Launching Today: The Newspaper?
- The Local Broadcast Chase
- Venture Capital Re-writes The Story
- The Future of GreenTech
- EcoCAR: The NeXt Challenge, the Next GreenTech Legacy
- Storytellers Leading Brand Conversations
BRAND STORYTELLERS
blog
Is Clean Energy Back For Good?
The S&P Global Clean Energy Index, a diversified benchmark of 30 clean energy companies from around the world, underperformed the S&P 500 every calendar year of the last five. Over Read more...
Google Glass: Has Technology Crossed the Line?
As a member of the Millennial Generation, I have seen quite a few new technologies emerge. It seems that in just a matter of years, we have gone from desktops Read more...
My Marathon Monday
The Boston Marathon bombing occurred a few weeks ago; however, memories are still fresh in the minds of many, including us here at Greenough. Our offices are located only a Read more...
Is Cellulosic Ethanol the Future of Biofuels?
Ten years ago, ethanol was one of the hottest commodities on the market. Americans (especially those in Congress) had fallen in love with the idea that we could make a Read more...
On the Importance of Encouraging Viewer Action
In Jonathan Gottschall’s recent book, The Storytelling Animal: How Stories Make Us Human, the author argues that humans are set apart from other animals by their ability to tell stories. Read more...
