Technology

Telling Powerful and Differentiated Stories in a Crowded Marketplace

Business technology buyers face a dizzying array of choices, from cloud computing and mobility to security and modern business intelligence. Selling into this crowded landscape without clear differentiation and a unique story is not only challenging, it’s risky. To succeed, you’ll need a clearly defined position and powerful stories that fuel higher-performing PR and marketing programming. 

Business storytelling starts with clearly defined positioning and a disciplined approach to developing brand narratives that not only differentiate, but also create desire. This is what we do.

With a brand storytelling approach, content delivered through multiple channels, from traditional media and social channels to your own website and blogs, truly stands out. But this can only happen if the content is informed from the outside in, reflecting your prospects’ unique challenges, their voices and their aspirations for technology. Our unique process delivers this valuable outside-in perspective.

What kinds of stories are we telling? From disruptive security technology and cloud computing to modern business intelligence, ERP and wireless, we’re working with emerging players and established leaders to create, launch and strategically evolve their unique brand stories.

How are we telling these stories? No two stories are the same, nor is the programming that surrounds them. That said, our programs typically include:

  • Brand story development, capitalizing on our outside-in approach to understand buyers and develop a unique narrative that, to them, is both recognizable and compelling.
  • Aggressive earned media outreach to technology trades as well as vertical and business media.
  • Industry analyst programs.
  • Speaking and awards programs.
  • Content programs targeting segmented buyers across multiple channels.
  • Video storytelling.

How well is your story being told? Is it aligned with what technology buyers want to hear and see? If not, we can help.

 

 

I have been impressed with our Greenough team from day one. They dove right in and understood our business from the get-go, which is quite the challenge given the complexity of our offerings.
— Eve Cline, Tribridge

Speak to our Technology Team

Case Studies

Judge Us By the Company We Keep

Here are just some of the many companies and organizations we've helped to achieve their business objectives through effective brand storytelling.

Avaya
CA Technologies
Citrix
Cisco
ConnectWise
Epsilon
Globoforce
Hydroid
Inovalon
Intel
Laserfiche
Mercury Systems
Ness Software Engineering Services
Profitero
Qwest Communications (now CenturyLink)
Red Hat
Sonus Networks
Texas Instruments
Tribridge
Unica Corporation (now IBM marketing software)
Virtela
Virtusa