Thermo Fisher Scientific
Building Awareness for the World Leader in Serving Science

Challenge
The world leader in serving science should be recognized as more than simply a supplier of lab instruments and consumables.

Strategy
Develop stories related to company's role in developing innovative healthcare diagnostics and supporting precision medicine - "from the bench to the bedside" - choreograph across earned, owned and paid media channels.

Result
Consistent mainstream media coverage, from AP and Reuters to ABC's 20/20 and Wired, and widespread multi-channel awareness.

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