Case Study: Arbella Insurance
Building Affinity Through a Local and Hyper-local Media Strategy
Stand out in a crowded market where regional insurance carriers face stiff competition from national direct writers.
Demonstrate that Arbella is a local company that is "Here. For Good." by implementing a local and hyper-local media strategy focused on the organization’s insurance expertise, extraordinary commitment to philanthropy and educational campaign against distracted driving.
- Increased customer retention
- Included in more than 1,300 pieces of media coverage over 7 ½ year engagement
- Media coverage in consumer and trade outlets, including the Washington Post, Nerdwallet, Boston Globe, NECN, WBZ News Radio, Hartford Courant, News 12 CT, Metro Boston, Boston Business Journal, Commonwealth Magazine, Patriot Ledger, Worcester Telegram & Gazette, Property Casualty 360 and MassLive.com
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