Arbella Insurance
Building Affinity Through a Local and Hyper-local Media Strategy

Arbella Insurance Logo

Challenge
Stand out in a crowded market where regional insurance carriers face stiff competition from national direct writers.

Strategy
Demonstrate that Arbella is a local company that is "Here. For Good." by implementing a local and hyper-local media strategy focused on the organization’s insurance expertise, extraordinary commitment to philanthropy and educational campaign against distracted driving.

Results

View more case studies.