Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline

Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline

As 2018 draws to a close, it’s time to start planning for the year ahead. For healthcare PR and marketing pros, that often entails building a strategy for getting the most out of industry trade shows and events. In this three-part blog series, we’ll identify 10 critical milestones to check off as you work to effectively engage attending media, analysts and influencers and show return on your investment.

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The Shift to Sponsored Content: Q&A with STAT Director of Marketing Britt Whitmore

The Shift to Sponsored Content: Q&A with STAT Director of Marketing Britt Whitmore

If you’re considering including a budget for sponsored content in your 2019 PR plan, you’re in good company. Increasingly, brands are complementing traditional media relations with paid campaigns to expand the reach and impact of their PR efforts. While a sponsored piece may take the form of a native article in a publication or newsletter, media companies such as STAT are also expanding their capabilities to include high-quality multimedia content.

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2019 Trends in Healthcare Media

2019 Trends in Healthcare Media

Planning for next year is in full swing and industry media is no different. Editors at the top healthcare trade outlets are hard at work painstakingly constructing their 2019 agendas.

Our media relations team did a comprehensive analysis of what’s in store for next year and identified the top three themes from the most influential healthcare books. Here’s what they found and a few quick tips for getting your organization into the mix.

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2019 Trends in Media for Professional Services Organizations

2019 Trends in Media for Professional Services Organizations

Planning for next year is in full swing and industry media is no different. Editors at the top insurance and legal trade outlets are hard at work painstakingly constructing their 2019 agendas.

Our media relations team did a comprehensive analysis of what’s in store for next year and identified the top three themes from the most influential trade books. Here’s what they found and a few quick tips for getting your organization into the mix.

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When millions are at stake: The launch of WBUR’s Last Seen podcast

When millions are at stake: The launch of WBUR’s Last Seen podcast

After a year of investigative journalism, WBUR, Boston’s NPR news station, launched its first true-crime podcast, Last Seen, in collaboration with the Boston Globe. A 10-episode, true crime podcast, Last Seen examines the most valuable and confounding art heist in history: the theft of 13 artworks, including Rembrandt’s only seascape, from the Isabella Stewart Gardner Museum in Boston. Hosted by WBUR’s award-winning producers and reporters Kelly Horan and Jack Rodolico, the series includes exclusive contributions from Boston Globe’s Pulitzer prize-winning reporter Stephen Kurkjian, author of “Master Thieves: The Boston Gangsters Who Pulled Off the World’s Greatest Art Heist.

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