Why research is a must for your 2018 PR and marketing budget

Why research is a must for your 2018 PR and marketing budget

There are more than 27 million pieces of content shared every day. Break that down by channel, per minute and you have more than 3.3 million Facebook posts, 448,800 tweets and 500 hours of YouTube video uploaded (Source: Smart Insights). Given this content deluge, how can your company stand out from the competition in 2018? To find out, we sat down with research expert Regina Corso, founder of Regina Corso Consulting.

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5 Brand Journalism Strategies for Marine Robotics

5 Brand Journalism Strategies for Marine Robotics

Marine robots play key roles in many government, military, environmental, scientific, educational, industrial, commercial and even recreational applications. While the versatility of these vehicles and the variety of markets and use cases is a major advantage in many ways, their broad range of applications and target markets create significant marketing challenges for the companies that make them. And while government agencies often are important customers, they rarely allow information about how they use these vehicles to be mentioned by the manufacturers.

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A Q&A with Katie Paine, the Queen of Measurement

A Q&A with Katie Paine, the Queen of Measurement

Katie Paine has been a pioneer in the field of communication measurement for three decades, helping organizations analyze, evaluate and measure success in corporate communications, public relations and social media. We recently spoke with Katie, now head of her own consulting firm, to get her thoughts on trends and techniques that marketing and PR professionals should consider when developing and measuring their programming.

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Memorial Day: How to Remember Their Sacrifices

Memorial Day: How to Remember Their Sacrifices

As we approach Memorial Day, we must remember the sacrifices our military service members and their families have made both at home and abroad. As a Navy brat, I was taught by my father to always remember the 7th of December to honor the attack on Pearl Harbor in 1941, which directly led to the formation of the U.S. Naval Construction Battalions also known as the “Seabees,” the area of the Navy in which my father served. Because of this, I am grateful for the opportunity to work with The International Museum of World War II in Natick, Massachusetts to support its mission to educate visitors about the causes and consequences of war, and to convey that war is personal and complex.

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How to Maximize Physicians’ Input in Healthcare Marketing

How to Maximize Physicians’ Input in Healthcare Marketing

For healthcare brands, engaging physicians as subject matter experts for your content marketing and PR efforts is the holy grail. It can be extremely difficult to get 30 minutes of an overburdened physician leader’s or doctor’s time. So, when you are successful in securing time with a physician SME, it’s essential to make the most of every minute. Here’s how we’ve done this successfully for our healthcare clients.

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