What made San Francisco radio powerhouse KCBS-AM News Radio jump at our client Dun and Bradstreet Credibility Corporation?
A simple phone call, with a spot-on pitch.
It’s not easy to get the attention of top-tier radio reporters. They want up-to-the-minute information that’s never stale. It’s what their audience demands.
Dun and Bradstreet Credibility Corporation needed a pitch that would sell.
What got them in? A tie-in to an AP story with day-of data that showed small business “optimism” levels on the rebound.
It’s a perfect topic for Dun and Bradstreet Credibility Corporation. The company provides credit histories for small businesses around America.
Sure enough, KCBS-AM radio reporter Jason Brooks liked our suggestion to cover small business optimism. He liked it so much, he wanted Dun and Bradstreet Credibility Corporation CEO Jeff Stibel on the phone within hours.
Sure enough, Jeff made it on the radio to thousands of listeners, right during the all-important afternoon news. Our pitch also filled the radio reporter's need.
It goes to show how valuable fresh, relevant and up-to-the-minute news hooks can be.
Image from: http://sanfrancisco.cbslocal.com/ Contributed by Aaron Kellogg. Follow him @KelloggAaron