Aligning your content within one or more of the below categories can help define your strategy:
- Stories of improving the patient experiences
- Improvements to the health of populations
- Innovations that in some way lower the per capita cost of healthcare
If you think about Triple Aim, it’s a great way to position and market your product or service. In other words, a great starting point to ensure that you’re contextualizing the value you bring and to whom. At the risk of oversimplification, we’d suggest that you first unpack your story, starting with the audiences you’re trying to reach, and align it with one or more of the triple aims.