In a September 2015 study by the Content Marketing Institute (CMI) and MarketingProfs, 76% of B2B marketers in North America said they expect to create more content in 2016 than they did in 2015.
Why has content become so important?
A simple explanation: Information is available instantaneously, 24/7. Mobile device accessibility, partnered with a google search can lead to infinite amounts of information at your fingertips at any moment.
This is why content has become king. We as marketers, brands, and thought leaders need to provide the content that answers the needs of our target consumer. More importantly, we need to provide multiple types of content that helps a consumer get answers along their whole decision making process.