Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline

As 2018 draws to a close, it’s time to start planning for the year ahead. For healthcare PR and marketing pros, that often entails building a strategy for getting the most out of industry trade shows and events. In this three-part blog series, we’ll identify 10 critical milestones to check off as you work to effectively engage attending media, analysts and influencers and show return on your investment.