Don't Trust a Machine to Do Your Marketing

Don't Trust a Machine to Do Your Marketing

Marketing platforms with increasing levels of Artificial intelligence (AI) are transforming data into valuable insights that help marketers deliver more engaging and profitable customer experiences. Even so, AI-enhanced platforms on their own are not enough because they simply fail to make an emotional connection to your key audiences. 

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The Cleveland Clinic Adopts a Healthy Regimen for Marketing and Brand Journalism

The Cleveland Clinic Adopts a Healthy Regimen for Marketing and Brand Journalism

Every industry has a leader who seems to excel in the use of marketing technology and innovation. For years, we've followed the Cleveland Clinic, admiring them for their marketing best practices. Here's how chief marketing and communications officer Paul Matsen has helped make Cleveland Clinic one of the most recognized and respected healthcare brands in the world. 

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The Importance of Trust in PR

The Importance of Trust in PR

Earlier this month, the Public Relations Alliance from Lasell College visited Greenough Brand Storytellers to gain insight into the world of professional PR. Our agenda consisted of discussions with various team members, each focused on their own area of expertise. Everything from client relations to social media to pitching was covered, providing a great opportunity to learn more about all the moving parts of a PR agency.

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Managing a Crisis in a Minute-to-Minute News Cycle

Managing a Crisis in a Minute-to-Minute News Cycle

Today’s media-driven world, defined by a 24-hour news cycle, has made managing a public relations crisis more difficult than ever and pinpointing where it originates much harder. That’s why The PR Club of New England held an event at Boston University where experienced panelists including Melissa Mahoney, Gary Sheffer and Dan O’Neill shared their knowledge on the topic. It covered everything from knowing how to formulate a strategy to what steps to take when a crisis strikes to the advantages of being transparent with customers.

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