What's All The Fuss About "Employee Engagement"?

What's All The Fuss About "Employee Engagement"?

Nothing like a few Harvard Business Review covers to focus attention on something most of us have always known is true: Organizational culture matters, and you can do something about it. The impact on performance is there; what was once considered “soft” is now supported by hard data. All this, coupled with fierce competition for talent and eroding trust in employers, means companies have to work much harder to be a great place for people to do great work with great results. I sat down with colleague Janet Swaysland of Bluefire Partners to understand how employee engagement yields significant organizational results. Read more…

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Omnibus Surveys: A Fast and Inexpensive Way to Collect Valuable Data

Omnibus Surveys: A Fast and Inexpensive Way to Collect Valuable Data

Original research and data are key to any great story—but obtaining that data doesn’t have to be as expensive or time-consuming as you may think.

More than two-thirds of consumer research now comes from omnibus surveys, or a method of quantitative marketing research that delivers fast, easy and relatively low-cost answers to a broad spectrum of questions. The best part? The media love omnibus research and, often, will include this type of data in articles. So, the next time you are pushing out a new product announcement, brainstorming ideas for new content or trying to place a hard-to-pitch story, consider gathering some quick data points as an inflection to bolster your story. With a typical audience size of 1,000 to 2,000 U.S. adults, the omnibus survey is the best and most effective way to deliver results.

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Employee Spotlight: Taanya Malhotra

Employee Spotlight: Taanya Malhotra

My love affair with writing began at the age of six with an 8-line aabb rhyme-schemed poem about a shiny stone. Through the years, my journey took me from poetry writing to screenplay writing to writing for advertising, and, eventually, to PR. Somewhere along the way, I realized that the root of my passion lay not in just words, but in the story those words were telling. And what better place to give my passion for storytelling wings than Greenough Brand Storytellers? Read more…

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