As 2018 draws to a close, it’s time to start planning for the year ahead. For healthcare PR and marketing pros, that often entails building a strategy for getting the most out of industry trade shows and events. In this three-part blog series, we’ll identify 10 critical milestones to check off as you work to effectively engage attending media, analysts and influencers and show return on your investment.Read More
Planning for next year is in full swing and industry media is no different. Editors at the top healthcare trade outlets are hard at work painstakingly constructing their 2019 agendas.
Our media relations team did a comprehensive analysis of what’s in store for next year and identified the top three themes from the most influential healthcare books. Here’s what they found and a few quick tips for getting your organization into the mix.Read More