PR and AR: A One-Two Punch in Tech

PR and AR: A One-Two Punch in Tech

Once upon a time, there were trade pubs for every information technology topic imaginable. This didn’t necessarily make it “easy” to get coverage in the IT press – you still needed a compelling story about a viable subject that you pitched creatively. But with that many ducks on the pond, a shotgun blast approach was as viable as sniper fire.

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Maximizing your Company Announcement: A 3-Step Process to Keep the Media Momentum Going

Maximizing your Company Announcement: A 3-Step Process to Keep the Media Momentum Going

A strong news pipeline is a critical component of any public relations campaign. Major company announcements like executive changes or new products, services or customers can be great inflection points for generating earned media coverage - but the interviews and articles shouldn’t stop once the press release crosses the wire. Rather, businesses should view these announcements as launching pads for sustained thought-leadership campaigns that keep the media momentum going.

Our media relations teams utilize a 3-step process to secure continuous media coverage that lasts past the initial news announcement date.

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The Evolution of Tech PR

The Evolution of Tech PR

Storytelling for technology clients is a different artform than it was 10 years ago. The days of live press conferences and media tours through major cities to tout new products are long gone – now we’re tasked with positioning our clients’ experts as thought leaders, not as much around the bits and bytes of the technology, but more so around the application of that technology. Today, a tech PR expert isn’t simply one who can demystify complex technology; instead, we must offer context and industry-specific nuance.

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Brand Storytelling Through Patient Experiences

Brand Storytelling Through Patient Experiences

As Brand Storytellers, it’s our job to help clients craft authentic stories that will resonate with audiences, including the media. Journalists particularly shy away from stories that read like a commercial for a brand. As a result, we often turn to clients’ customers and other outside partners to help paint a picture of how a product or service is making a positive impact on people’s lives.

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