During the recent AMA/PRSA Boston event, "CMO's Dilemma: Leveraging Agency Partners for Maximum Success," it was clear that brands are more discerning than ever about their agency partners. Therefore, PR, marketing and digital agencies must go to greater lengths to prove they can provide immediate value to their clients.Read More
We’re told that some aspiring journalists are first assigned their own obituary. It teaches them how hard it is to capture meaning in a few words. Try doing your own, you’ll see.
Great journalists don’t rely on words, they rely on stories. Marketers agonize over single words or phrases, but they’d be better off investing in capturing stories.Read More