Measuring What Matters: How to Find True Value in an Agency Partner

Measuring What Matters: How to Find True Value in an Agency Partner

During the recent AMA/PRSA Boston event, "CMO's Dilemma: Leveraging Agency Partners for Maximum Success," it was clear that brands are more discerning than ever about their agency partners. Therefore, PR, marketing and digital agencies must go to greater lengths to prove they can provide immediate value to their clients.

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Greenough Brand Storytellers Takes Data-Driven Approach to Client Satisfaction

Greenough Brand Storytellers Takes Data-Driven Approach to Client Satisfaction

Greenough Brand Storytellers, communications and marketing experts in healthcare, life sciences and technology, released results of its 2018 Client Satisfaction Survey, its 19th annual survey of key performance metrics that guide the agency’s planning, service and staffing.

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AGENCY NEWS: Jamie Parker Named Chief Mission Officer at Greenough Brand Storytellers

AGENCY NEWS: Jamie Parker Named Chief Mission Officer at Greenough Brand Storytellers

WATERTOWN, Mass. – (Feb. 28, 2018) Greenough Brand Storytellers, experts in messaging, media and marketing, named Jamie Parker chief mission officer. In this new role, Parker, who previously served as president, will expand the agency’s practice that serves mission-based clients in cultural organizations, public media, social services, higher education and private schools.

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Your Story Will be Well Told

Your Story Will be Well Told

We’re told that some aspiring journalists are first assigned their own obituary. It teaches them how hard it is to capture meaning in a few words. Try doing your own, you’ll see.

Great journalists don’t rely on words, they rely on stories. Marketers agonize over single words or phrases, but they’d be better off investing in capturing stories.

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