Smart Brands Tune PR To Support Local Journalism

Smart Brands Tune PR To Support Local Journalism

When I started in public relations (public affairs), I spent my first week at the statehouse in Augusta, Maine. In this era before internet, the energy in the building was palpable, fueled in large part by an army of statehouse reporters.  

Since then, the bottom fell out: In 2014, the last time Pew published research on the topic, the number of statehouse reporters covering local government issues had dropped by 35 percent. If statehouse reporters are proxy for the health of local journalism, the patient isn't well.

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Three Keys to Landing Local Broadcast Coverage

Three Keys to Landing Local Broadcast Coverage

With the midterm elections just around the corner, national print, cable and network broadcast news will be overcrowded, jam-packed with political stories, live coverage of the debates and talking heads contentiously deliberating the issues on both sides of the aisle. We’re also coming up on the one-year anniversary the #MeToo movement prompting numerous stories about where we are today and where we’re headed on the issue of sexual harassment. Add to that the coverage of the addiction epidemic which shows no signs of slowing. And yet brands can still break through all the noise by e,ploying good storytelling techniques and targeting a variety of outlets.

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Stop Stealing Thought Leadership. Make Your Own.

Stop Stealing Thought Leadership. Make Your Own.

If your product or service is truly one-of-a-kind and in demand, congratulations. For you, the name of the game is to practice mistake-free marketing. If, on the other hand, your offer is only slightly differentiated – especially within a crowded market – it can be a never-ending challenge to stand out.

Retweeting, liking and referencing the thoughts of others, especially those who command massive online audiences, isn’t a bad start. But it’s not thought leadership. True thought leadership is available in only a few flavors including original insights (notice I didn’t say content, because that isn’t, ipso facto, valuable), “relatable stories” and strong arguments made boldly and publicly. There may be others, but let’s focus on these three.

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