The Cleveland Clinic Adopts a Healthy Regimen for Marketing and Brand Journalism

The Cleveland Clinic Adopts a Healthy Regimen for Marketing and Brand Journalism

Every industry has a leader who seems to excel in the use of marketing technology and innovation. For years, we've followed the Cleveland Clinic, admiring them for their marketing best practices. Here's how chief marketing and communications officer Paul Matsen has helped make Cleveland Clinic one of the most recognized and respected healthcare brands in the world. 

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Using Visuals in 2019 Marketing and PR Storytelling

Using Visuals in 2019 Marketing and PR Storytelling

You’ve already seen variations of these “predictions” written hundreds of times since last fall. It’s likely you’ve been asked “what’s our strategy for video?” or “what’s our budget for visuals?” The trap is being set: You’re about to spend money without a clear strategy or direction.

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Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline - Part II

Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline - Part II

In part one of this blog series, we explored the importance of established media relationships, a creative news strategy and the support of third parties to effective trade show planning. In part two, we’ll focus on how to generate a sense of momentum around your company and strategically engage with media for maximum impact. Follow these tips and you’ll be well-positioned for a successful trade show season.

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LinkedIn Bolsters Platform: What Should You Know?

LinkedIn Bolsters Platform: What Should You Know?

LinkedIn is now one of the most effective platform for marketers, with more than 92 percent of B2B currently prioritizing it over other social platforms. During a recent LinkedIn Advertising Masterclass Series in Cambridge, experts from LinkedIn outlined some of the newest features of the platform, and we were there.

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