Managing a Crisis in a Minute-to-Minute News Cycle

Managing a Crisis in a Minute-to-Minute News Cycle

Today’s media-driven world, defined by a 24-hour news cycle, has made managing a public relations crisis more difficult than ever and pinpointing where it originates much harder. That’s why The PR Club of New England held an event at Boston University where experienced panelists including Melissa Mahoney, Gary Sheffer and Dan O’Neill shared their knowledge on the topic. It covered everything from knowing how to formulate a strategy to what steps to take when a crisis strikes to the advantages of being transparent with customers.

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The Case for PR During Tumultuous Times

The Case for PR During Tumultuous Times

In public relations, we’re always thinking along two lines – what are the proactive stories we want to tell, and how are we prepared to react if (fill in the blank) happens? This holds true across industries and organizations, but it becomes even more important when turbulence and turmoil in your industry is not just a remote possibility, it’s a near certainty.

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