Managing a Crisis in a Minute-to-Minute News Cycle

Managing a Crisis in a Minute-to-Minute News Cycle

Today’s media-driven world, defined by a 24-hour news cycle, has made managing a public relations crisis more difficult than ever and pinpointing where it originates much harder. That’s why The PR Club of New England held an event at Boston University where experienced panelists including Melissa Mahoney, Gary Sheffer and Dan O’Neill shared their knowledge on the topic. It covered everything from knowing how to formulate a strategy to what steps to take when a crisis strikes to the advantages of being transparent with customers.

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Are politics getting in the way of science?

Are politics getting in the way of science?

Do we now live in an age of ‘alternate’ facts? According to Trump presidential advisor Kellyanne Conway, we do. So what has changed? For one, the Mountain of Mendacity in the Oval Office leads the charge with a constant stream of specious claims. Not long ago, political and business leaders who wanted to confuse or derail a scientific agenda relied on once prominent leaders in science to muddle the message. A good example is the tobacco industry, which labored to deny tobacco’s adverse effects, delay legislation and then develop a coterie of its own alternate facts voiced by scientists paid to influence opinion..

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Using Visuals in 2019 Marketing and PR Storytelling

Using Visuals in 2019 Marketing and PR Storytelling

You’ve already seen variations of these “predictions” written hundreds of times since last fall. It’s likely you’ve been asked “what’s our strategy for video?” or “what’s our budget for visuals?” The trap is being set: You’re about to spend money without a clear strategy or direction.

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