Don't Trust a Machine to Do Your Marketing

Don't Trust a Machine to Do Your Marketing

Marketing platforms with increasing levels of Artificial intelligence (AI) are transforming data into valuable insights that help marketers deliver more engaging and profitable customer experiences. Even so, AI-enhanced platforms on their own are not enough because they simply fail to make an emotional connection to your key audiences. 

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The Cleveland Clinic Adopts a Healthy Regimen for Marketing and Brand Journalism

The Cleveland Clinic Adopts a Healthy Regimen for Marketing and Brand Journalism

Every industry has a leader who seems to excel in the use of marketing technology and innovation. For years, we've followed the Cleveland Clinic, admiring them for their marketing best practices. Here's how chief marketing and communications officer Paul Matsen has helped make Cleveland Clinic one of the most recognized and respected healthcare brands in the world. 

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Managing a Crisis in a Minute-to-Minute News Cycle

Managing a Crisis in a Minute-to-Minute News Cycle

Today’s media-driven world, defined by a 24-hour news cycle, has made managing a public relations crisis more difficult than ever and pinpointing where it originates much harder. That’s why The PR Club of New England held an event at Boston University where experienced panelists including Melissa Mahoney, Gary Sheffer and Dan O’Neill shared their knowledge on the topic. It covered everything from knowing how to formulate a strategy to what steps to take when a crisis strikes to the advantages of being transparent with customers.

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Are politics getting in the way of science?

Are politics getting in the way of science?

Do we now live in an age of ‘alternate’ facts? According to Trump presidential advisor Kellyanne Conway, we do. So what has changed? For one, the Mountain of Mendacity in the Oval Office leads the charge with a constant stream of specious claims. Not long ago, political and business leaders who wanted to confuse or derail a scientific agenda relied on once prominent leaders in science to muddle the message. A good example is the tobacco industry, which labored to deny tobacco’s adverse effects, delay legislation and then develop a coterie of its own alternate facts voiced by scientists paid to influence opinion..

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