The Importance of Trust in PR

The Importance of Trust in PR

Earlier this month, the Public Relations Alliance from Lasell College visited Greenough Brand Storytellers to gain insight into the world of professional PR. Our agenda consisted of discussions with various team members, each focused on their own area of expertise. Everything from client relations to social media to pitching was covered, providing a great opportunity to learn more about all the moving parts of a PR agency.

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Managing a Crisis in a Minute-to-Minute News Cycle

Managing a Crisis in a Minute-to-Minute News Cycle

Today’s media-driven world, defined by a 24-hour news cycle, has made managing a public relations crisis more difficult than ever and pinpointing where it originates much harder. That’s why The PR Club of New England held an event at Boston University where experienced panelists including Melissa Mahoney, Gary Sheffer and Dan O’Neill shared their knowledge on the topic. It covered everything from knowing how to formulate a strategy to what steps to take when a crisis strikes to the advantages of being transparent with customers.

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Smart Brands Tune PR To Support Local Journalism

Smart Brands Tune PR To Support Local Journalism

When I started in public relations (public affairs), I spent my first week at the statehouse in Augusta, Maine. In this era before internet, the energy in the building was palpable, fueled in large part by an army of statehouse reporters.  

Since then, the bottom fell out: In 2014, the last time Pew published research on the topic, the number of statehouse reporters covering local government issues had dropped by 35 percent. If statehouse reporters are proxy for the health of local journalism, the patient isn't well.

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Measuring What Matters: How to Find True Value in an Agency Partner

Measuring What Matters: How to Find True Value in an Agency Partner

During the recent AMA/PRSA Boston event, "CMO's Dilemma: Leveraging Agency Partners for Maximum Success," it was clear that brands are more discerning than ever about their agency partners. Therefore, PR, marketing and digital agencies must go to greater lengths to prove they can provide immediate value to their clients.

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