Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline - Part III

Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline - Part III

In the third and final installment of our blog series on optimizing trade show planning, we’ll cover the remaining tactics to help you make the most of every event this year. Some are more tactical than others, but all are equally important to ensure executives and other spokespeople are prepared to meaningfully engage with press, analysts and other industry influencers.

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Using Visuals in 2019 Marketing and PR Storytelling

Using Visuals in 2019 Marketing and PR Storytelling

You’ve already seen variations of these “predictions” written hundreds of times since last fall. It’s likely you’ve been asked “what’s our strategy for video?” or “what’s our budget for visuals?” The trap is being set: You’re about to spend money without a clear strategy or direction.

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Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline - Part II

Three-Part Series: 10 Milestones on Your Healthcare Trade Show Planning Timeline - Part II

In part one of this blog series, we explored the importance of established media relationships, a creative news strategy and the support of third parties to effective trade show planning. In part two, we’ll focus on how to generate a sense of momentum around your company and strategically engage with media for maximum impact. Follow these tips and you’ll be well-positioned for a successful trade show season.

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Landmarks Orchestra Executive Director Jo Frances Meyer Discusses the Importance of PR for Nonprofit Organizations

Landmarks Orchestra Executive Director Jo Frances Meyer Discusses the Importance of PR for Nonprofit Organizations

As a nonprofit arts organization, why is it important for you to have a PR and marketing strategy in place?

As one of the most unique orchestras in the country presenting weekly concerts during the summer at Boston’s Hatch Shell, we have a great story to tell. But as a small nonprofit arts organization with a limited budget, we can’t spend a great deal on paid advertising to get the word out about our free concerts. So, having a great PR and marketing strategy in place is essential for us. Without effective PR and marketing, we wouldn’t be able to share our story with potential audience members, community leaders, and the local philanthropic community.

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He Came, He Saw, He Hugged

He Came, He Saw, He Hugged

With apologies to Julius Caesar, Aron Ain*, CEO of Kronos, the workforce management software and services firm based in Lowell, Mass., embraces a caring and compassionate approach to managing his global team of nearly 6000. Kibitzing, celebrating, trusting and perhaps most importantly over-communicating are central themes of his first book Work Inspired. By taking a people-first approach, Ain has grown the company in 19 of the past 20 years (except 2009 during the financial crisis) to almost $1.5 billion in revenue.

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