Smart Brands Tune PR To Support Local Journalism

Smart Brands Tune PR To Support Local Journalism

When I started in public relations (public affairs), I spent my first week at the statehouse in Augusta, Maine. In this era before internet, the energy in the building was palpable, fueled in large part by an army of statehouse reporters.  

Since then, the bottom fell out: In 2014, the last time Pew published research on the topic, the number of statehouse reporters covering local government issues had dropped by 35 percent. If statehouse reporters are proxy for the health of local journalism, the patient isn't well.

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Measuring What Matters: How to Find True Value in an Agency Partner

Measuring What Matters: How to Find True Value in an Agency Partner

During the recent AMA/PRSA Boston event, "CMO's Dilemma: Leveraging Agency Partners for Maximum Success," it was clear that brands are more discerning than ever about their agency partners. Therefore, PR, marketing and digital agencies must go to greater lengths to prove they can provide immediate value to their clients.

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Are politics getting in the way of science?

Are politics getting in the way of science?

Do we now live in an age of ‘alternate’ facts? According to Trump presidential advisor Kellyanne Conway, we do. So what has changed? For one, the Mountain of Mendacity in the Oval Office leads the charge with a constant stream of specious claims. Not long ago, political and business leaders who wanted to confuse or derail a scientific agenda relied on once prominent leaders in science to muddle the message. A good example is the tobacco industry, which labored to deny tobacco’s adverse effects, delay legislation and then develop a coterie of its own alternate facts voiced by scientists paid to influence opinion..

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