Account Director

Principal Responsibility        

Reporting to the Senior Vice President, you will be a key contributor to the team, supporting and owning relationships across Healthcare and Life Sciences clients that run the gamut from AI-driven technology and Mass Spec to Biotech.

You will be charged with building and executing short- and long-term strategic communication plans across multiple clients' earned, owned, and paid channels. You will also direct and mentor account executives in Greenough's entrepreneurial culture, where we support rapid advancement.

Specific Duties

• Cultivate and nurture relationships with new and existing clients, demonstrating subject matter expertise and adding strategic value. Connect with clients on a personal level and ensure client satisfaction on all accounts. Act as the day-to-day client contact to advise, recommend, update, and report on communication programs.
• Manage account teams on the execution of integrated communications programs, maintaining a standard of excellence and ensuring the delivery of quality work across media relations, digital/social media, creative content, executive communications, etc. Set account team priorities, deadlines, and expectations and manage teams to ensure they are meeting client needs and program goals.
• Work with senior leaders to develop and manage teams to successfully execute metrics-driven media and content strategies, including daily media outreach, content development, influencer relations, and strategic coordination with Greenough’s integrated marketing team.
• Develop rich messaging and content that will drive client programs forward in a compelling and differentiated way.
• Actively follow the news, draw connections to clients (i.e., trendjacking) and mobilize teams to react quickly to secure coverage.
• Actively engage with clients’ customers, subject matter experts, key opinion leaders, and other influencers.
• Become an expert in Greenough’s measurement and analytics tools to help inform and drive results for clients.
• Help manage workflow, training, and mentoring of account executives. Intelligently delegate responsibilities to ensure both short- and long-term deliverables are on time and within budget. Provide team members with tools and guidance to succeed in assigned tasks.
• Contribute to the ongoing development of the company’s mission, objectives, philosophy, and culture. Lead by example in terms of passion, energy, and results.
• Actively drive New Business initiatives and foster new client relationships.

Qualifications

Along with creativity, drive and entrepreneurial spirit, your previous experience and attributes will include:

• 7+ years’ experience in healthcare public relations – lover of healthcare (previous agency experience preferred)
• Ability to quickly learn and break down complex concepts/technologies
• Demonstrated ability to successfully manage multiple clients as well as manage multiple junior team members.
• Ability to conceive and oversee the implementation of overall communication programs as well as targeted product launches, announcements, strategies, message development, and corporate positioning
• A demonstrated track record of leading successful, measurable PR and social media programs for multiple clients or projects
• A desire to work in a fast-moving, dynamic, team-oriented environment
• Self-motivated/self-starter with an entrepreneurial mindset who is energized by challenges and driven by results with a natural curiosity to learn and know more
• Strong writing skills with demonstrated experience creating messaging/positioning, press releases, digital content, byline articles, etc.
• Exceptional presentation and communication skills (verbal and written)
• BA/S (or equivalent experience) or higher
• Compassionate, supportive, and has a sense of humor
• Comp will be competitive and based on the skills and experience of candidates