Case Study: CareWell
CareWell Urgent Care
Developing Consumer Trust in a Competitive Urgent Care Market
Stand out in the increasingly competitive New England urgent care market and attract consumers.
Educate consumers on the benefits of using urgent care and introduce them to CareWell by establishing a leading share of voice in local media outlets, amplified by social media marketing. Leverage seasonal health issues to position CareWell doctors as trusted caregivers and expert media resources.
- Helped drive increased foot traffic to CareWell's 17 centers through consistent print and broadcast media across Massachusetts and Rhode Island
- Media coverage in national, local and hyper-local outlets, including Worcester News Tonight, Boston Magazine, Worcester Telegram & Gazette, CNN Health, NBC10 Boston, Somerville Journal and Self
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