BOSTON (January 7, 2014) – Greenough, experts in messaging, media and marketing, today announced that it has been named agency of record for High Street Partners (HSP), the leader in international business software and services. The program includes business, trade and vertical media relations, social marketing and customer programs.
“Our tagline ‘international expansion simplified’ means winning in international business to hundreds of progressive businesses worldwide, but to many others we’re still a best-kept-secret,” said John Clancy, president, High Street Partners. “I’ve had success with Greenough prior to HSP and I’ve seen firsthand how quickly they can generate awareness – I am highly confident that Greenough will deliver game-changing results for HSP as we expand our leadership in international business.”
High Street Partners provides international business software and services. It helps companies capitalize on their international growth opportunities by simplifying the management and control of international expansion and operations. In November, HSP launched HSP OverseasConnect® V2.0, which provides on-demand access to a platform of integrated applications required for in-country success, from cloud-based payroll and vendor payments to expense reimbursements, cash management and local bookkeeping. HSP’s other signature solution, HSP Overseas Direct®, handles recurring services such as international payroll processing, local statutory compliance and more.
“HSP has a compelling story that is especially timely as more businesses are looking to grow through international expansion,” said Phil Greenough, CEO of Greenough. “They fit the best-kept-secret narrative to a tee, and we look forward to helping them tell their story to a larger, highly receptive audience.”
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.
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