Are you ready to pay $18,000 for the 18k gold Apple Watch? Maybe not, but you probably watched as Tim Cook — in his first new product launch as CEO — unveiled Apple's first major push into the wearables market. With the launch of the Apple Watch, the wearables race begins.
It is yet to be seen if consumers really want these high tech devices as fashion statements. But Business Insider predicts that by 2018, the wearables market will grow to $12.6 billion. And according to The Wearable Future report, adoption rates of wearables parallels that of tablets. After two years, adoption of tablets was 20 percent and today, 21 percent of American adults already own a wearable device.