BOSTON, April 2, 2013 – Greenough, a Boston based, national public relations, social media and marketing agency, today announced its selection as agency of record by Conservation Services Group (CSG), the market leader in residential energy efficiency programs in the United States.
“Greenough’s proven experience in the energy industry was an immediate draw for us,” said Cindy Johnson, Vice President of Marketing and Communications for CSG. “The agency’s creative approach to fashioning stories into the types of narratives that get media attention really grabbed us. We look forward to starting our partnership.”
Greenough will work with CSG to build awareness of the company’s nearly 30 years of experience designing and delivering energy efficiency and clean energy programs. The Greenough team will apply its unique brand storytelling approach to highlight CSG’s innovative and sustainable program designs and technologies and create opportunities for CSG executives to provide thought leadership in the national clean energy dialogue. The integrated PR program will focus on media relations, content development and social media strategy.
“CSG is a pioneer in energy efficiency and has a well-established and ongoing track record of innovation,” said Phil Greenough, president of Greenough. “We are thrilled to start sharing CSG’s stories to further advance the company’s mission of promoting energy efficiency and the development of renewable energy resources.”
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.