BOSTON, April 2, 2013 -- Greenough, a Boston based, national public relations, social media and marketing agency, today announced that is has added software providers ConnectWise and LabTech to its roster of technology clients. ConnectWise and Labtech are sister companies based in Tampa: ConnectWise develops service management software designed exclusively for IT service providers, VARS, ISVs and MSPs, while LabTech is the developer of the world’s leading remote monitoring and management (RMM) solution. “Greenough impressed us with its knowledge of our space and its ability to reach the media that matter most to our partners and prospects,” said Jeannine Edwards, Director, ConnectWise, LabTech & Quosal Communities. “We communicate frequently with the industry, through both traditional and social media, and it’s important that our brand story is consistent, creative and compelling.”
“As the technology landscape continues to transform, we have a unique opportunity to tell brand stories for companies that are reshaping the industry,” says Phil Greenough, president of Greenough. “As we help move ConnectWise and LabTech partners and prospects from awareness to affinity and action, we’re excited to be part of the next wave of software innovation.”
Greenough will collaborate with ConnectWise and LabTech on integrated marketing programs with a particular focus on news programming and media relations.
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999 Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit www.greenough.biz or read our blog at http://www.greenough.biz/blog.