Brad Puffer, Amy Legere and Rachel Vaccari will address agency’s growth and build media relations expertise BOSTON – (March 10, 2015) – Greenough, experts in messaging, media and marketing, has increased its Account Director ranks with the addition of three senior practitioners to address the agency’s growth. Brad Puffer, Amy Legere and Rachel Vaccari will provide counsel, media relations and team leadership for the agency’s healthcare, professional services, technology and non-profit clientele.
Puffer joins Greenough from the Massachusetts Office of the Attorney General, where he served as Director of Communications. As spokesperson, he maintained strong relationships with local and national media, and led the AG’s content marketing efforts and social media channels. Greenough will leverage Brad’s experience in government relations, public affairs and crisis communications as part of the agency’s media team.
Prior to his role at the Attorney General’s office, Brad was a reporter, anchor and documentary producer for NECN, WJXT in Jacksonville, Florida, and WGBH. A Tufts undergrad, Brad has a Master’s degree in journalism from Columbia University.
A technology PR professional with more than 20 years of agency experience, Legere joins Greenough following a lengthy tenure at Weber Shandwick, where she managed teams working on some of the agency’s largest accounts. Amy has extensive experience with the technology trade media and the leading industry analyst firms. At Greenough, Amy will direct the agency’s technology and professional services accounts, working closely with media and creative services teams to develop and execute successful communications and thought leadership programs. Amy holds a degree in business communications from Bentley University.
Recently promoted to Account Director, Vaccari joined Greenough from New England Cable News where she served as a segment producer and assignment editor. With more than seven years of experience in the journalism and PR fields, Rachel oversees media relations for several Greenough clients, and has secured coverage with prominent print and broadcast reporters and outlets, including The Boston Globe, Associated Press, USA Today, US News & World Report, CNN, NBC Nightly News, Reuters and FOX News. Rachel attended Quinnipiac University where she earned a bachelor's degree in broadcast journalism.
“In this business, there’s a never-ending quest for smart, diligent and fun people and this talented threesome is a win for Greenough and for our clients,” said Greenough president Jamie Parker. “Our team will benefit greatly from the collective experience and knowledge brought by Brad, Amy and Rachel. ”