Greenough Named Agency of Record for CareWell Urgent Care

BOSTON, December 10, 2013 Greenough, experts in messaging, media and marketing, today announced that it has been named agency of record for CareWell Urgent Care, a leading provider of accessible, efficient community healthcare. The PR program will focus on creating brand awareness and educating consumers about the benefits of using urgent care centers. “CareWell is growing rapidly, so we wanted to partner with an agency that really understands the New England and healthcare media landscapes,” said Shaun Ginter, CareWell Urgent Care CEO. “Greenough has proven results in securing high-profile coverage to build awareness among key audiences, so we knew they were the right choice for helping us tell our story.”

CareWell Urgent Care offers medical care from Board-certified doctors, without a referral or appointment. Patients can visit CareWell centers for all non-life-threatening, but still urgent, illness or injury, including colds, flu, infections, fractures and allergic reactions. Centers also offer preventative care such as flu shots, vaccinations and routine physical exams, and have on-site x-ray and lab capabilities. CareWell provides on-demand, high quality, affordable care, and works in full collaboration with the patient’s regular healthcare team. CareWell has centers in Billerica, Lexington, Needham, Norwell, Peabody, South Dennis and Tewksbury, Mass., as well as Warwick, R.I., and plans further expansion to multiple locations throughout New England in 2014.

“We are thrilled to add CareWell to our roster of healthcare clients,” said Jamie Parker, president of Greenough. “CareWell is changing the way healthcare is delivered, but its story and benefits aren’t immediately clear to consumers yet. We’re excited to use our brand storytelling approach to expose this ‘best kept secret’ at a pivotal moment in CareWell’s expansion.”

About Greenough

Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit or read our blog at

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