Greenough Grows Nonprofit Practice with Addition of Five Local Institutions

Agency Welcomes WBUR, Bridgewell, The Museum of World War II, The Lowell Institute and Lovin’ Spoonfuls BOSTON – October 20, 2015 - Greenough, experts in messaging, media and marketing, has added five nonprofit organizations to its client list as the agency expands its support of Boston-area mission-based entities. Greenough is now the agency of record for WBUR, Bridgewell, The Museum of World War II, The Lowell Institute and Lovin’ Spoonfuls.

“We are thrilled to add these tremendous organizations to our existing roster of nonprofit clients,” said Jamie Parker, president of Greenough. “Greenough is committed to helping further the mission of nonprofits whose good work is often unrecognized by the public, and we’re eager to help tell the stories behind each of these compelling local institutions.”

WBUR, Boston’s NPR news station, currently operates the largest radio newsroom in New England. WBUR produces more hours of national programming than any other radio station in the country, including “On Point with Tom Ashbrook” and “Here & Now,” public radio’s midday news program with host Robin Young. Greenough will focus on a variety of communications projects aimed at increasing public awareness of WBUR’s new programming initiatives, original digital content and special community events.

Lynnfield-based Bridgewell supports individuals with disabilities and other challenges through day habilitation, behavioral health care, treatment of substance use disorders, as well as affordable housing. Greenough’s public relations program will focus on increasing awareness of Bridgewell’s services with media relations, thought leadership and event planning, all in an effort to increase fundraising, volunteering and utilization of its wide range of programs that empower individuals to achieve the highest quality of life and personal growth.

The Museum of World War II, a nonprofit museum located just west of downtown Boston in Natick, Mass., is the most comprehensive in the world. Its unrivaled collection is unique in that it covers the entire world at war; all of the countries, the cultures, the home fronts and battlefronts, the ordinary soldiers, leaders and those caught up in the dislocations of war. There are more than 7,500 artifacts on display, including many of the iconic documents and artifacts for which the Museum is well-known, and more than 500,000 pieces in its research Archives. The mission of the Museum is to teach about the causes and consequences of war, and that war is personal and complex. For students, visitors and researchers, the Museum is relevant to today. With a goal of increasing the museum’s public profile, Greenough’s public relations program will focus on strategic media outreach and thoughtful storytelling on local, national and international levels.

The Lowell Institute is one of the nation’s oldest public foundations and has sponsored free public lectures and educational opportunities throughout the Boston area for 175 years. Past speakers at The Lowell Institute have included Theodore Roosevelt, novelist Charles Dickens, Vice President Al Gore and historian David McCullough. This year’s 15 presenting organizations include many of the area’s finest institutions such as the Boston Public Library, John F. Kennedy Library, Museum of Science and New England Aquarium. Through branding and media relations efforts, Greenough will look to bolster The Lowell Institute’s reputation and increase attendance at dozens of free lectures.

Lovin’ Spoonfuls, headquartered in Boston, has been breaking new ground in the food rescue movement. The organization is dedicated to facilitating the rescue and distribution of healthy, fresh food that would otherwise be discarded, and distributing it to non-profits that feed Greater Boston’s hungry. Through a media relations and content development program, Greenough will help further the cause of Lovin’ Spoonfuls, which has rescued and distributed more than 3,000,000 pounds of fresh food in just five years.


About Greenough

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