Greenough's client, the Arbella Insurance Foundation, a leader in charitable giving in New England, wanted to celebrate its fifth year as a major sponsor of Project Bread’s annual Walk for Hunger in a special way. Arbella’s Foundation wanted to highlight the milestone and also thank the many employees who’ve dedicated themselves to walking and raising money for the event each year. The Foundation tapped Greenough to produce a special, commemorative video to mark the occasion and salute the many Arbella employees who have strived to end hunger in their communities. The Greenough production team worked to capture the spirit of Arbella’s commitment by shooting footage and interviews at the kickoff celebration plus the Walk itself. In the editing room, Greenough utilized a combination of photos from years past, enthusiastic music and heartfelt sound bites to showcase and chronicle Arbella’s five-year commitment to fighting hunger throughout Massachusetts.
Shown to more than a hundred people at the company’s annual policyholders meeting, the video evoked an emotional response from many Arbella employees. “There was enthusiastic applause and many were moved by it,” said Beverly Tangvik, Arbella’s Director of Charitable Giving. “Several people, including one of our male directors – told me they had tears in their eyes.”
The video was also distributed via Arbella’s social media channels and intranet to highlight the company's – and employees’ – commitment to helping neighbors in need.
“Thanks again for your genuine interest and care in making this a special video for us,” Tangvik added. “We all enjoyed working with you.”